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A home in DeSoto TX marketed online through real estate listings, video tours, and social media advertising

How to Market Your Home Online in DeSoto, TX

June 12, 20254 min read

How to Market Your Home Online in DeSoto, TX

By Steven with Refind Realty

A home in DeSoto TX marketed online through real estate listings, video tours, and social media advertising

If you’re planning to sell your home in DeSoto, getting it online is just the first step. Marketing it the right way? That’s what gets you offers. I’ve helped dozens of sellers in the Dallas–Fort Worth area stand out and get results—and I’ll show you exactly how to do it.

This guide covers everything you need to know to market your DeSoto home online like a pro—from listing platforms to targeting the right buyers. And if you want hands-on help, we can do this together.

1. Create a Listing That Sells

Your listing is your first impression. It needs to be clear, keyword-friendly, and focused on what buyers care about.

Use phrases like:

  • “Move-in ready home in DeSoto ISD”

  • “3-bedroom with large backyard near I-35”

Add specifics—updated kitchen, large lot, recent roof—and link out to your virtual tour if available.
If you haven’t already, check out our full Home Seller Checklist to prep your home for listing.

2. Use Professional Photos and Video

Photos aren’t optional anymore—they’re everything.
Professional shots highlight space and light, while a short walk-through video gives buyers a real sense of layout.

Want to know how to stage for photos? I cover that in detail in our Home Seller Guides.

3. Post on High-Traffic Platforms

You’ll want your home featured on:

  • MLS

  • Zillow

  • Realtor.com

  • Google (through your agent’s GMB page)

  • Facebook Marketplace

  • Instagram Reels

But just posting isn’t enough. Pair that with a strong CTA and direct contact info. If you need help setting this up, book a spot in one of my Home Seller Webinars.

4. Run Targeted Social Media Ads

Use Facebook and Instagram ads to reach buyers already looking in the DeSoto and DFW area.
Filter by zip code, budget range, and even behaviors like mortgage pre-approval.

If you’re not sure how to do this, I walk you through it in our Home Selling Options breakdown.

5. Share in Local Groups and Channels

Post your home in:

  • DeSoto neighborhood Facebook groups

  • Nextdoor

  • Local DFW real estate forums

Talk about what makes your location great—close to schools, walking trails, or Joe Pool Lake. Local context builds buyer interest faster than generic listings.

6. Use Your Home’s Lifestyle to Your Advantage

Write a short blog post about your neighborhood and what it’s like to live there.
Pair it with photos of the home and promote it via your social profiles.

Looking for an example? Check out the lifestyle content in our New Construction Webinar series that we use to drive interest for new builds—it works just as well for resales.

7. Optimize for Local SEO

When you write your listing or social post, use keywords that match what buyers are searching:

  • “DeSoto TX homes for sale”

  • “Sell my house in DeSoto”

  • “DeSoto real estate market”

You can also use my free Home Seller Score tool to gauge how your home stacks up against other listings nearby.

8. Offer Multiple Tour Options

Combine in-person showings with virtual ones.
A simple Zoom tour or 3D walkthrough can help out-of-town buyers make faster decisions.

We explain how to set this up in the New Construction Home Guide, which also works great for resale listings.

9. Get Pre-Qualified Buyers

When you market your home, you want to attract serious, qualified buyers—not just browsers.
Refer them to our Get Pre-Approved tool, and I’ll make sure they’re ready to close.

10. Track What’s Working

If views or offers slow down, we’ll reassess photos, pricing, and ad performance.
I don’t just list and leave—I monitor your results and adjust fast. That’s what keeps my clients ahead.

Want to see this in action? Download the Lone Star App and get real-time updates on showings, feedback, and next steps.

Final Thought

Marketing your home in DeSoto doesn’t have to be overwhelming. With the right tools, clear messaging, and a strong online strategy, you can attract qualified buyers and close on your timeline.

Let’s make it happen.

Download the Lone Star App here https://lonestarliving.hsidx.com/@sthomas

You're Always Home With Refind Realty!

FAQ: Selling a Home Online in DeSoto TX

What platforms should I list my home on?
MLS, Zillow, Realtor.com, Facebook Marketplace, and Instagram are musts.

Do I really need a video tour?
Yes. Video increases buyer interest and keeps people on your listing longer.

Should I run ads myself or hire someone?
You can do it yourself, but I include it in my listing services. Want to chat? Let’s connect.

How can I tell if my listing is underperforming?
If you’re not getting clicks or showing requests within the first 10 days, it's time to change photos or pricing.

How do I know if a buyer is serious?
Always ask for a pre-approval letter. Use our Get Pre-Approved link to make that step easier for them.

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Owned and Operated by Thomas & Thomas Financial Group, LLC

Steven J. Thomas

Steven J. Thomas has been in the financial services industry for the past 19 years and started my career as a Financial Planner for American Express Financial Advisors. I entered into banking with JP Morgan Chase as personal banker in 2003 and was promoted several times up to Small Business Specialist. I earned multiple Million Dollar Club awards and was ranked in the top 5 Small Business Specialist before I branched out in 2005 to start my own Financial Management Company. I ran a successful company before family circumstances lead me to Wachovia Bank in 2008 where I worked as a Senior Financial Specialist. As a Sr. Financial Specialist; I was responsible for the P & L and revenue growth of my banking center. The elimination of my role thru a bank merger lead me to BBVA Compass. I have held various leadership roles at BBVA Compass including Personal Relationship Manager, Branch Retail Executive, Workplace Solutions VP, and his current role as a Retail Manager. As the Regional Workplace Solutions VP, I was responsible for the strategic, tactical, and execution of Partnership Banking relationships, promotion and activity with corporate and non-profit companies in my footprint. I was responsible for the acquisition production for three districts, which includes 51 banking centers and over 300 employees. In May of 2014, I joined the team at Refind Realty and became one of the managing partners in mid-2015.

  • 50+ 5 Star Reviews

  • Over $60,000,000 in Total Real Estate Sales

  • 167 Properties Sold

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succesfull real estate agent testimonials

I used this realtor and it was a great experience. He was patient and very helpful with our journey. He also helped us find a great lender with little hassle on the process, also got us approved for well above the market of our original home so we were able to get more house with a lower mortgage rate. So to anyone who is interested in buying a home take my advice give Steven a call. It’s worth it 😁

Bryant Loring

Steve was absolutely amazing! Everything was easy! Very professional in all aspects. Punctual, responsive, and diligent. He goes above and beyond to ensure you get to see as many homes as you’d like no matter the location. Not only was he knowledgeable about home buying, he also has a resourceful network for new home owner needs. I recommend Refind Realty to everyone!

Nicholas Bishop

I definitely recommend Steven to assist with your home buying needs. As a first time home buyer the process can be overwhelming, but as my realtor he was knowledgeable & patient while addressing my concerns and assisting me with my new home purchase. Thanks again Steven!! :-)

Gayle Mason

Ask Us Anything

Frequently Asked Questions

Why do you need a Realtor?

When buying or selling a home, there are so many options…which can also present a lot of obstacles. Laws change, forms change, and practices change all the time in the real estate industry. Because it’s our job to stay on top of those things, hiring a realtor reduces risk, and can also save you a lot of money in the long run.

When you work with me as your Realtor, you’re getting an expert who knows the area; knows how to skillfully guide your experience as a seller or buyer; can easily spot the difference between a good deal and a great deal. My job is to translate your dream into a real estate reality, and I work hard to earn and keep my business. This also means earning your trust: When you work with me, you’ll be working with a realtor who looks out for your best interests and is invested in your goals.

Which loan should you choose?

There are two different types of loans conventional loans and government-backed loans. The main difference is who insures these loans:

1 - Government-backed loans (FHA, VA and USDA):

(a) - Are, unsurprisingly, backed by the government.

(b) - Include FHA loans, VA loans, and USDA loans.

(c) - Make up less than 40 percent of the home loans generated in the U.S. each year.

2 - Conventional loans

(a) - Are not backed by the government.

(b) - Include conforming and non-conforming loans (such as jumbo loans).

(c) - Make up more than 60 percent of the loans generated in the U.S. each year.

What is the difference between FHA, VA and USDA loans?

1 - FHA LOANS:

FHA loans, which are insured by the Federal Housing Administration, are typically designed to meet the needs of first-time homebuyers with low or moderate incomes. FHA loans can be approved with a down payment of as little as 3.5 percent and a credit score as low as 580.

FHA loans are often called “helper loans,” because they give a leg up to potential borrowers who may not be able to secure one otherwise. For this reason, FHA loans have maximum lending limits, which are determined based on housing values for the county where the for-sale home is located.

Because the agency is taking on more risk by insuring FHA loans, the borrower is expected to pay mortgage insurance both at the time of closing and on a monthly basis, and the property must be owner-occupied.

2 - VA LOANS:

VA loans are backed by the Department of Veterans Affairs and they are guaranteed to qualified veterans and active-duty personnel and their spouses. VA loans can be approved with 100 percent financing, meaning VA borrowers are not required to make a down payment.

Unlike FHA loans, borrowers do not have to pay mortgage insurance on VA loans.

3 - USDA LOANS:

You may also hear about USDA loans, which are backed by the United States Department of Agriculture mortgage program. USDA loans are intended to support homeowners who purchase homes in rural and some suburban areas. USDA loans do not require a down payment and may offer lower interest rates; borrowers may have to pay a small mortgage insurance premium in order to offset the lender’s risk.

What’s a conventional loan? Understanding what it means to be conforming and non-conforming

Buyers who have a more established credit history and a larger down payment may prefer to apply for a conventional loan. These loans may offer a lower interest rate and only require the home buyer to purchase monthly mortgage insurance while the loan-to-value ratio is above a certain percentage, so a conventional loan borrower can typically save money in the long run.

Conventional loans are divided into two types: Conforming loans and non-conforming loans.

1 - CONFORMING LOANS:

Conforming loans are those that meet (or conform to) predetermined standards set by Fannie Mae and Freddie Mac — two government-sponsored institutions that buy and sell mortgages on the secondary market. By selling the loans to "Fannie and Freddie," lenders can free up their capital and return to issue more mortgages than if they had to personally back every loan that they approve.

The main standard for conforming loans is that the amount borrowed must be under a certain amount; in Alaska, a single-family home loan must be under $647,200 in order to be considered conforming.

Properties with more than one unit have higher limits.

2 - NON-CONFORMING (JUMBO) LOANS:

But what happens if a borrower wants to borrow more than the Freddie- and Fannie-approved loan amount? In this case, they would have to apply for a “jumbo loan,” which is the most common type of non-conforming loan.

Because the lender cannot resell the jumbo loan (or any non-conforming loan) to Freddie Mac or Fannie Mae, jumbo loans are considered to be riskier than a conforming loan. To protect against this risk, the bank will typically require a higher down payment; the interest rate on a jumbo loan may also be higher than if the same borrower applied for a conforming loan.

What kind of rate should you choose?

Rate types: Fixed-rate vs. adjustable-rate mortgages.

In addition to the loan type you choose, you’ll also have to determine if you want a fixed-rate mortgage or an adjustable-rate mortgage (ARM). A fixed-rate mortgage has an interest rate that does not change for the life of the loan, so it provides predictable monthly payments of principal and interest.

An adjustable-rate mortgage typically offers an initial introductory period with a low-interest rate. Once this period is over, the interest rate adjusts periodically, based on the market index. The initial interest rate on an ARM can sometimes be locked in for different periods, such as one, three, five, seven, or 10 years. Once the introductory period is over, the interest rate typically readjusts annually.

Office 1229 E. Pleasant Run Ste 224, DeSoto TX 75115

Call :(713) 505-2280

Site: www.stevenjthomas.com

Owned and Operated by Thomas & Thomas Financial Group, LLC