You're Always At Home With Refind Realty.
Buying your first or next home should be a rewarding and exciting time in your life, and one that you look back on with fond memories.
The market has changed a lot and I'd love to show you the exact strategy I use to get sellers in DFW top dollar for their property.
Let me walk you through the entire pre-approval process so you know exactly how much home you can afford.
My emails are a great way to stay up-to-date with local news and real estate market trends, even if you're not currently in the market. So, come on and join me to stay in the loop!
affordability Calculator
Get pre-approved to know exactly how much house you can afford. Use this calculator to get a quick estimate. Contact me for assistance!
Discover the latest new home constructions in DFW and take advantage of the builder incentives that are available now.


Refind Realty Blog:


How to Use Social Media to Sell Your Dallas Home Faster
By Steven J. Thomas

Direct Answer
Social media helps Dallas home sellers reach thousands of local buyers faster by combining professional visuals, targeted ads, and optimized video storytelling. Platforms like Facebook, Instagram, and TikTok amplify visibility far beyond MLS listings—when executed with strategy and compliance.
If you pair compelling visuals with paid audience targeting, your home can reach active buyers within 24 hours of going live.
Why Social Media Works in Dallas Real Estate
Dallas–Fort Worth buyers spend more than 2.5 hours daily on social platforms. Most start their home search on mobile before contacting an agent. A strong social campaign puts your listing in front of those buyers first—before they even hit Zillow.
Advantages:
Fast exposure to in-market buyers.
More engagement for photo and video tours.
Share ability among local networks.
Easy tracking of clicks, saves, and inquiries.
Social platforms act as your digital open house—running 24/7 across the DFW metro.
Best Platforms for Selling Your Home
1. Facebook
Still the strongest tool for reaching Dallas homeowners and buyers.
Use Facebook Marketplace and Local Groups (DeSoto Homes, North Dallas Real Estate, etc.).
Promote your listing with targeted ads (radius, income, and homeowner targeting).
Add your agent’s business page listing post for compliance.
Example:
“Now available in DeSoto — a move-in-ready 4-bed home with modern finishes. Click below for a full virtual tour.”
Include link →DeSoto TX Homes for Sale2. Instagram
Perfect for visuals and short clips.
Post carousel tours (front exterior → kitchen → backyard).
Use location tags like #DeSotoTXHomes or #DallasNewConstruction.
Share before/after staging reels to attract engagement.
Pro Tip: Use trending Dallas hashtags such as #DFWRealtor, #DallasHomesForSale, and #RefindRealtyDFW to drive algorithmic reach.
3. TikTok
Short-form storytelling sells speed.
Create 15-30 second home walkthroughs with captions showing price and neighborhood.
Add quick market stats or highlight local perks (parks, schools, restaurants).
End each clip with:
“I’m Steven Thomas, your certified AI real estate agent and new construction expert right here in DFW.”TikTok’s algorithm favors hyper-local, face-to-camera storytelling—perfect for showing personality and trust.
4. YouTube Shorts
Convert full property videos into 60-second Shorts.
Include:
A clear hook (“Step inside this stunning DeSoto remodel”)
Price and location overlay
CTA: “Tour this home or find others like it at stevenjthomas.com.”
Cross-link Shorts to your full YouTube tour and IDX listing for SEO lift.
High-Impact Post Ideas for Dallas Home Sellers
“Just Listed in [City]: Modern 4-Bed Under $400K”
“Before & After: How We Staged This DeSoto Home to Sell in 7 Days”
“DFW Market Minute: What Today’s Buyers Want”
“3 Reasons Your Home Needs Professional Video Marketing”
“From Listing to Sold: Behind the Scenes with Refind Realty DFW”
Each of these topics can be shared across Facebook, Instagram, and YouTube with small format
tweaks.
Paid Advertising: The Fast Track to Serious BuyersOrganic reach is valuable—but targeted ads turn awareness into showings.
With $100–$300 in ad spend, you can target buyers by:
Zip code (DeSoto, Cedar Hill, Mansfield, Frisco)
Age and family status (first-time or move-up buyers)
Recent mortgage and real-estate interest activity
Facebook and Instagram ads must run through a housing-compliant campaign (no demographic exclusion, fair-housing safe language). Always use your licensed brokerage account and include required disclosures.
Visuals That Sell
Professional photography: Bright, wide-angle, natural light.
Vertical videos: For Reels and TikTok (1080×1920).
Drone footage: Highlight yard size, roof condition, and neighborhood amenities.
Captions and text overlays: Include price, city, and call to action.
Tip: Pair your listing visuals with your Home Seller Score to demonstrate market readiness.
Get your score →Automation & Timing
Post across multiple platforms within 24 hours of MLS activation:
MLS → Syndicate listing.
Social video → Instagram Reel + TikTok + Facebook.
Paid ad → Launch within 48 hours.
Email & SMS → Link to your video tour and booking page.
Use tools like Go High Level or Meta Business Suite to automate scheduling and reporting.
Compliance Checklist
✅ Display brokerage name (“Refind Realty DFW”).
✅ Include your license number in ad footers where required.
✅ Use Fair Housing–safe phrasing (“family-friendly area” → “close to parks and schools”).
✅ Disclose incentives clearly (no misleading claims).Following these rules keeps every campaign TREC, RESPA, and Fair Housing compliant.
Conclusion
Social media can help your Dallas home sell faster—if it’s strategic. Use professional content, stay consistent across channels, and mix organic engagement with smart paid campaigns. The first showing happens online, and social media puts your listing in the spotlight.
If you’re thinking about selling, start with your Home Seller Score, then schedule a quick call to plan your social media strategy.
📲Get Your Home Seller Score
🏠See DFW Homes for Sale
💬Book Your Home Goals CallKey Takeaways
Social media can accelerate your DFW home sale by increasing exposure and engagement.
Focus on video-first content for Facebook, Instagram, and TikTok.
Combine professional visuals with targeted paid ads for best results.
Follow TREC, RESPA, and Fair Housing rules for compliant advertising.
Start with a Home Seller Score to measure readiness.

6 Smart Ways to Build Home Equity

7 Insider Secrets To Selling Your Home w/o a Lot of Time or Money

DFW Home Seller Negotiation Secrets

Home Appraisals Guide

Avoiding Pitfalls That Can Derail Your Home's Sale

Ultimate Guide To Buying a Home

A First Time Homebuyers Guide In DFW

Are You Ready To Buy?

25 Insider Secrets To Buying A Home

How to Improve Your Credit
Download All My Guides For Free
(I'll send you all 10)



Unlock insights into potential selling prices.
Get a personalized analysis sent directly to your inbox.
Stay ahead with updates on property value fluctuations.
Benchmark your property against neighborhood listings.


I used this realtor and it was a great experience. He was patient and very helpful with our journey. He also helped us find a great lender with little hassle on the process, also got us approved for well above the market of our original home so we were able to get more house with a lower mortgage rate. So to anyone who is interested in buying a home take my advice give Steven a call. It’s worth it 😁


Steve was absolutely amazing! Everything was easy! Very professional in all aspects. Punctual, responsive, and diligent. He goes above and beyond to ensure you get to see as many homes as you’d like no matter the location. Not only was he knowledgeable about home buying, he also has a resourceful network for new home owner needs. I recommend Refind Realty to everyone!


I definitely recommend Steven to assist with your home buying needs. As a first time home buyer the process can be overwhelming, but as my realtor he was knowledgeable & patient while addressing my concerns and assisting me with my new home purchase. Thanks again Steven!! :-)

When buying or selling a home, there are so many options…which can also present a lot of obstacles. Laws change, forms change, and practices change all the time in the real estate industry. Because it’s our job to stay on top of those things, hiring a realtor reduces risk, and can also save you a lot of money in the long run.
When you work with me as your Realtor, you’re getting an expert who knows the area; knows how to skillfully guide your experience as a seller or buyer; can easily spot the difference between a good deal and a great deal. My job is to translate your dream into a real estate reality, and I work hard to earn and keep my business. This also means earning your trust: When you work with me, you’ll be working with a realtor who looks out for your best interests and is invested in your goals.
There are two different types of loans conventional loans and government-backed loans. The main difference is who insures these loans:
1 - Government-backed loans (FHA, VA and USDA):
(a) - Are, unsurprisingly, backed by the government.
(b) - Include FHA loans, VA loans, and USDA loans.
(c) - Make up less than 40 percent of the home loans generated in the U.S. each year.
2 - Conventional loans
(a) - Are not backed by the government.
(b) - Include conforming and non-conforming loans (such as jumbo loans).
(c) - Make up more than 60 percent of the loans generated in the U.S. each year.
1 - FHA LOANS:
FHA loans, which are insured by the Federal Housing Administration, are typically designed to meet the needs of first-time homebuyers with low or moderate incomes. FHA loans can be approved with a down payment of as little as 3.5 percent and a credit score as low as 580.
FHA loans are often called “helper loans,” because they give a leg up to potential borrowers who may not be able to secure one otherwise. For this reason, FHA loans have maximum lending limits, which are determined based on housing values for the county where the for-sale home is located.
Because the agency is taking on more risk by insuring FHA loans, the borrower is expected to pay mortgage insurance both at the time of closing and on a monthly basis, and the property must be owner-occupied.
2 - VA LOANS:
VA loans are backed by the Department of Veterans Affairs and they are guaranteed to qualified veterans and active-duty personnel and their spouses. VA loans can be approved with 100 percent financing, meaning VA borrowers are not required to make a down payment.
Unlike FHA loans, borrowers do not have to pay mortgage insurance on VA loans.
3 - USDA LOANS:
You may also hear about USDA loans, which are backed by the United States Department of Agriculture mortgage program. USDA loans are intended to support homeowners who purchase homes in rural and some suburban areas. USDA loans do not require a down payment and may offer lower interest rates; borrowers may have to pay a small mortgage insurance premium in order to offset the lender’s risk.
Buyers who have a more established credit history and a larger down payment may prefer to apply for a conventional loan. These loans may offer a lower interest rate and only require the home buyer to purchase monthly mortgage insurance while the loan-to-value ratio is above a certain percentage, so a conventional loan borrower can typically save money in the long run.
Conventional loans are divided into two types: Conforming loans and non-conforming loans.
1 - CONFORMING LOANS:
Conforming loans are those that meet (or conform to) predetermined standards set by Fannie Mae and Freddie Mac — two government-sponsored institutions that buy and sell mortgages on the secondary market. By selling the loans to "Fannie and Freddie," lenders can free up their capital and return to issue more mortgages than if they had to personally back every loan that they approve.
The main standard for conforming loans is that the amount borrowed must be under a certain amount; in Alaska, a single-family home loan must be under $647,200 in order to be considered conforming.
Properties with more than one unit have higher limits.
2 - NON-CONFORMING (JUMBO) LOANS:
But what happens if a borrower wants to borrow more than the Freddie- and Fannie-approved loan amount? In this case, they would have to apply for a “jumbo loan,” which is the most common type of non-conforming loan.
Because the lender cannot resell the jumbo loan (or any non-conforming loan) to Freddie Mac or Fannie Mae, jumbo loans are considered to be riskier than a conforming loan. To protect against this risk, the bank will typically require a higher down payment; the interest rate on a jumbo loan may also be higher than if the same borrower applied for a conforming loan.
Rate types: Fixed-rate vs. adjustable-rate mortgages.
In addition to the loan type you choose, you’ll also have to determine if you want a fixed-rate mortgage or an adjustable-rate mortgage (ARM). A fixed-rate mortgage has an interest rate that does not change for the life of the loan, so it provides predictable monthly payments of principal and interest.
An adjustable-rate mortgage typically offers an initial introductory period with a low-interest rate. Once this period is over, the interest rate adjusts periodically, based on the market index. The initial interest rate on an ARM can sometimes be locked in for different periods, such as one, three, five, seven, or 10 years. Once the introductory period is over, the interest rate typically readjusts annually.
Office 1229 E. Pleasant Run Ste 224, DeSoto TX 75115
Call :(713) 505-2280
Email: [email protected]
Site: www.stevenjthomas.com
Facebook
Instagram
X
LinkedIn
Youtube
TikTok