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Refind Realty Blog:
By Steven J. Thomas
When buyers shop for homes in 2025, their search starts online. First impressions are made on Zillow, Realtor.com, and social media feeds—not at the front door. That’s why making your Dallas home stand out online is no longer optional. It’s the key to attracting attention, getting more showings, and securing stronger offers.
To make your Dallas home stand out online in 2025, invest in professional photography, create immersive virtual tours, optimize your listing description with local keywords, and promote through social media and targeted ads. Enhancements like staging, curb appeal, and leveraging tools like the Lone Star Living App can make your listing rise above the competition.
Today’s buyers often decide whether to visit your home based solely on online photos and videos. In Dallas–Fort Worth, where competition is fierce, a weak listing can cost you both time and money. With the average homebuyer scrolling through dozens of listings daily, your home needs to stop the scroll.
[Pro Tip: Use the Home Seller Checklist to prepare every room before professional photos are taken.]
Listings with professional photos sell 32% faster and for higher prices. Wide-angle lenses, natural lighting, and post-editing showcase your home’s best features. Even small spaces can look bright and inviting.
Buyers expect to explore homes from their phones. 3D tours and video walkthroughs let them imagine living in your space before stepping foot inside. Homes with virtual tours receive more engagement and higher-quality showings.
Staged homes photograph better and help buyers picture themselves in the space. In 2025, digital staging is also a budget-friendly option that works for vacant homes.
Go beyond “3-bedroom, 2-bath.” Highlight school zones, commute times, and nearby amenities. Use geo-specific keywords like “Dallas–Fort Worth homes near top ISDs” to surface in searches.
[Pro Tip: Explore Neighborhood Reports to highlight local lifestyle perks in your listing.]
In addition to the MLS, share your listing on Facebook, Instagram, and TikTok. Paid ads can target specific buyer groups, such as first-time buyers or relocators, increasing visibility.
As of September 2025:
Median Home Price: $419,000 (+2.3% YoY – Source: Texas Real Estate Research Center)
Average Days on Market: 37 days
Inventory: 3.1 months
Mortgage Rates: 6.4% (Source: Freddie Mac PMMS)
“Online-first marketing is no longer an option—it’s the standard,” notes a Dallas listing expert. “Homes that leverage digital staging, tours, and optimized copy consistently sell faster.”
Professional Photography: $200–$500
Virtual Tours/Video: $250–$800
Staging: $1,000–$2,500 (or $150–$300 per room for digital staging)
Paid Social Media Ads: $100–$500+ depending on reach
The upfront investment in presentation typically pays off in faster sales and stronger offers in DFW.
In the Dallas–Fort Worth real estate market, your first showing happens online. High-quality visuals, compelling descriptions, and smart promotion can make your home the one buyers can’t stop clicking on.
Start by reviewing your Home Seller Score.
Enhance your listing with staging tips and reports from Home Seller Guides.
Download the Lone Star Living App to see how your home compares in real time.
Book an appointment today to discuss a tailored online marketing plan:
Online presentation makes or breaks buyer interest in 2025.
Professional photos and virtual tours generate more clicks and showings.
Staging improves both visuals and perceived value.
Optimized descriptions boost search visibility in Dallas–Fort Worth.
Social media ads expand your buyer reach beyond the MLS.
Yes. Professional photos increase buyer interest and shorten days on market.
Absolutely—virtual tours filter out unqualified buyers and attract serious ones.
Yes. Digital staging is cost-effective and especially useful for vacant homes.
A mix of MLS, social media, and paid targeted ads is most effective in DFW.
Use the Lone Star Living App to see active listings and track local activity.
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I used this realtor and it was a great experience. He was patient and very helpful with our journey. He also helped us find a great lender with little hassle on the process, also got us approved for well above the market of our original home so we were able to get more house with a lower mortgage rate. So to anyone who is interested in buying a home take my advice give Steven a call. It’s worth it 😁
Steve was absolutely amazing! Everything was easy! Very professional in all aspects. Punctual, responsive, and diligent. He goes above and beyond to ensure you get to see as many homes as you’d like no matter the location. Not only was he knowledgeable about home buying, he also has a resourceful network for new home owner needs. I recommend Refind Realty to everyone!
I definitely recommend Steven to assist with your home buying needs. As a first time home buyer the process can be overwhelming, but as my realtor he was knowledgeable & patient while addressing my concerns and assisting me with my new home purchase. Thanks again Steven!! :-)
When buying or selling a home, there are so many options…which can also present a lot of obstacles. Laws change, forms change, and practices change all the time in the real estate industry. Because it’s our job to stay on top of those things, hiring a realtor reduces risk, and can also save you a lot of money in the long run.
When you work with me as your Realtor, you’re getting an expert who knows the area; knows how to skillfully guide your experience as a seller or buyer; can easily spot the difference between a good deal and a great deal. My job is to translate your dream into a real estate reality, and I work hard to earn and keep my business. This also means earning your trust: When you work with me, you’ll be working with a realtor who looks out for your best interests and is invested in your goals.
There are two different types of loans conventional loans and government-backed loans. The main difference is who insures these loans:
1 - Government-backed loans (FHA, VA and USDA):
(a) - Are, unsurprisingly, backed by the government.
(b) - Include FHA loans, VA loans, and USDA loans.
(c) - Make up less than 40 percent of the home loans generated in the U.S. each year.
2 - Conventional loans
(a) - Are not backed by the government.
(b) - Include conforming and non-conforming loans (such as jumbo loans).
(c) - Make up more than 60 percent of the loans generated in the U.S. each year.
1 - FHA LOANS:
FHA loans, which are insured by the Federal Housing Administration, are typically designed to meet the needs of first-time homebuyers with low or moderate incomes. FHA loans can be approved with a down payment of as little as 3.5 percent and a credit score as low as 580.
FHA loans are often called “helper loans,” because they give a leg up to potential borrowers who may not be able to secure one otherwise. For this reason, FHA loans have maximum lending limits, which are determined based on housing values for the county where the for-sale home is located.
Because the agency is taking on more risk by insuring FHA loans, the borrower is expected to pay mortgage insurance both at the time of closing and on a monthly basis, and the property must be owner-occupied.
2 - VA LOANS:
VA loans are backed by the Department of Veterans Affairs and they are guaranteed to qualified veterans and active-duty personnel and their spouses. VA loans can be approved with 100 percent financing, meaning VA borrowers are not required to make a down payment.
Unlike FHA loans, borrowers do not have to pay mortgage insurance on VA loans.
3 - USDA LOANS:
You may also hear about USDA loans, which are backed by the United States Department of Agriculture mortgage program. USDA loans are intended to support homeowners who purchase homes in rural and some suburban areas. USDA loans do not require a down payment and may offer lower interest rates; borrowers may have to pay a small mortgage insurance premium in order to offset the lender’s risk.
Buyers who have a more established credit history and a larger down payment may prefer to apply for a conventional loan. These loans may offer a lower interest rate and only require the home buyer to purchase monthly mortgage insurance while the loan-to-value ratio is above a certain percentage, so a conventional loan borrower can typically save money in the long run.
Conventional loans are divided into two types: Conforming loans and non-conforming loans.
1 - CONFORMING LOANS:
Conforming loans are those that meet (or conform to) predetermined standards set by Fannie Mae and Freddie Mac — two government-sponsored institutions that buy and sell mortgages on the secondary market. By selling the loans to "Fannie and Freddie," lenders can free up their capital and return to issue more mortgages than if they had to personally back every loan that they approve.
The main standard for conforming loans is that the amount borrowed must be under a certain amount; in Alaska, a single-family home loan must be under $647,200 in order to be considered conforming.
Properties with more than one unit have higher limits.
2 - NON-CONFORMING (JUMBO) LOANS:
But what happens if a borrower wants to borrow more than the Freddie- and Fannie-approved loan amount? In this case, they would have to apply for a “jumbo loan,” which is the most common type of non-conforming loan.
Because the lender cannot resell the jumbo loan (or any non-conforming loan) to Freddie Mac or Fannie Mae, jumbo loans are considered to be riskier than a conforming loan. To protect against this risk, the bank will typically require a higher down payment; the interest rate on a jumbo loan may also be higher than if the same borrower applied for a conforming loan.
Rate types: Fixed-rate vs. adjustable-rate mortgages.
In addition to the loan type you choose, you’ll also have to determine if you want a fixed-rate mortgage or an adjustable-rate mortgage (ARM). A fixed-rate mortgage has an interest rate that does not change for the life of the loan, so it provides predictable monthly payments of principal and interest.
An adjustable-rate mortgage typically offers an initial introductory period with a low-interest rate. Once this period is over, the interest rate adjusts periodically, based on the market index. The initial interest rate on an ARM can sometimes be locked in for different periods, such as one, three, five, seven, or 10 years. Once the introductory period is over, the interest rate typically readjusts annually.
Office 1229 E. Pleasant Run Ste 224, DeSoto TX 75115
Call :(713) 505-2280
Email: [email protected]
Site: www.stevenjthomas.com
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