You're Always At Home With Refind Realty.

Serving Your DFW Real Estate Needs Since 2005.

We Help You Buy and Sell in The Greater Dallas-Fort Worth Area.

Check Out Our Social Media Channels!

Buying in DFW

Buying your first or next home should be a rewarding and exciting time in your life, and one that you look back on with fond memories.

Thinking Of selling?

The market has changed a lot and I'd love to show you the exact strategy I use to get sellers in DFW top dollar for their property.

Get Pre-Approved

Let me walk you through the entire pre-approval process so you know exactly how much home you can afford.

Sign Up For my

Email List

My emails are a great way to stay up-to-date with local news and real estate market trends, even if you're not currently in the market. So, come on and join me to stay in the loop!

affordability Calculator

Get pre-approved to know exactly how much house you can afford. Use this calculator to get a quick estimate. Contact me for assistance!

DFW New Construction

Discover the latest new home constructions in DFW and take advantage of the builder incentives that are available now.

Let's Make Your real estate Dreams Come True.

Steven J. Thomas

Newest Listings

Call Me Today At (713) 505-2280

Refind Realty Blog:

Refind Realty
Dallas living room professionally photographed for online listing in 2025.

How to Make Your Dallas Home Stand Out Online in 2025

September 30, 20254 min read

How to Make Your Dallas Home Stand Out Online in 2025

Custom HTML/CSS/JAVASCRIPT

By Steven J. Thomas

Staged Dallas living room professionally photographed for online listing in 2025.

When buyers shop for homes in 2025, their search starts online. First impressions are made on Zillow, Realtor.com, and social media feeds—not at the front door. That’s why making your Dallas home stand out online is no longer optional. It’s the key to attracting attention, getting more showings, and securing stronger offers.

Direct Answer

To make your Dallas home stand out online in 2025, invest in professional photography, create immersive virtual tours, optimize your listing description with local keywords, and promote through social media and targeted ads. Enhancements like staging, curb appeal, and leveraging tools like the Lone Star Living App can make your listing rise above the competition.

Why Online Presentation Matters in DFW

Today’s buyers often decide whether to visit your home based solely on online photos and videos. In Dallas–Fort Worth, where competition is fierce, a weak listing can cost you both time and money. With the average homebuyer scrolling through dozens of listings daily, your home needs to stop the scroll.

[Pro Tip: Use the Home Seller Checklist to prepare every room before professional photos are taken.]

Strategies to Make Your Home Stand Out

Professional Photography That Sells

Listings with professional photos sell 32% faster and for higher prices. Wide-angle lenses, natural lighting, and post-editing showcase your home’s best features. Even small spaces can look bright and inviting.

Virtual Tours & Video Walkthroughs

Buyers expect to explore homes from their phones. 3D tours and video walkthroughs let them imagine living in your space before stepping foot inside. Homes with virtual tours receive more engagement and higher-quality showings.

Staging for Online Success

Staged homes photograph better and help buyers picture themselves in the space. In 2025, digital staging is also a budget-friendly option that works for vacant homes.

Optimized Listing Descriptions

Go beyond “3-bedroom, 2-bath.” Highlight school zones, commute times, and nearby amenities. Use geo-specific keywords like “Dallas–Fort Worth homes near top ISDs” to surface in searches.

[Pro Tip: Explore Neighborhood Reports to highlight local lifestyle perks in your listing.]

Social Media & Paid Promotion

In addition to the MLS, share your listing on Facebook, Instagram, and TikTok. Paid ads can target specific buyer groups, such as first-time buyers or relocators, increasing visibility.

Local Market Trends (Fall 2025)

As of September 2025:

  • Median Home Price: $419,000 (+2.3% YoY – Source: Texas Real Estate Research Center)

  • Average Days on Market: 37 days

  • Inventory: 3.1 months

  • Mortgage Rates: 6.4% (Source: Freddie Mac PMMS)

“Online-first marketing is no longer an option—it’s the standard,” notes a Dallas listing expert. “Homes that leverage digital staging, tours, and optimized copy consistently sell faster.”

Cost Breakdown for Sellers

  • Professional Photography: $200–$500

  • Virtual Tours/Video: $250–$800

  • Staging: $1,000–$2,500 (or $150–$300 per room for digital staging)

  • Paid Social Media Ads: $100–$500+ depending on reach

The upfront investment in presentation typically pays off in faster sales and stronger offers in DFW.

Conclusion

In the Dallas–Fort Worth real estate market, your first showing happens online. High-quality visuals, compelling descriptions, and smart promotion can make your home the one buyers can’t stop clicking on.

Start by reviewing your Home Seller Score.
Enhance your listing with staging tips and reports from Home Seller Guides.
Download the Lone Star Living App to see how your home compares in real time.
Book an appointment today to discuss a tailored online marketing plan:

Key Takeaways

  • Online presentation makes or breaks buyer interest in 2025.

  • Professional photos and virtual tours generate more clicks and showings.

  • Staging improves both visuals and perceived value.

  • Optimized descriptions boost search visibility in Dallas–Fort Worth.

  • Social media ads expand your buyer reach beyond the MLS.

FAQ: Making Your Dallas Home Stand Out Online

Do I really need professional photography?

Yes. Professional photos increase buyer interest and shorten days on market.

Are virtual tours worth the cost?

Absolutely—virtual tours filter out unqualified buyers and attract serious ones.

Can I stage my home digitally instead of physically?

Yes. Digital staging is cost-effective and especially useful for vacant homes.

What’s the best way to promote my listing online?

A mix of MLS, social media, and paid targeted ads is most effective in DFW.

How can I compare my home to others nearby?

Use the Lone Star Living App to see active listings and track local activity.

Dallas real estate marketinghow to sell your home fast in Dallasmake home stand out online Dallasvirtual tours Dallas homesDallas real estate photographystaging tips Dallassell my Dallas home 2025online listing optimization DallasDallas home seller checklistsocial media real estate Dallas
Back to Blog

Stay Informed With My Downloadable

Buyer and Seller guides

6 Smart Ways to Build Home Equity

6 Smart Ways to Build Home Equity

7 Insider Secrets To Selling Your Home w/o a Lot of Time or Money

7 Insider Secrets To Selling Your Home w/o a Lot of Time or Money

DFW Home Seller Negotiation Secrets

DFW Home Seller Negotiation Secrets

Home Appraisals Guide

Home Appraisals Guide

Avoiding Pitfalls That Can Derail Your Home's Sale

Avoiding Pitfalls That Can Derail Your Home's Sale

Ultimate Guide To Buying a Home

Ultimate Guide To Buying a Home

A First Time Homebuyers Guide In DFW

A First Time Homebuyers Guide In DFW

Are You Ready To Buy?

Are You Ready To Buy?

25 Insider Secrets To Buying A Home

25 Insider Secrets To Buying A Home

How to Improve Your Credit

How to Improve Your Credit

Download All My Guides For Free

(I'll send you all 10)

Steven J Thomas
Dallas realtor


Owned and Operated by Thomas & Thomas Financial Group, LLC

Steven J. Thomas

Steven J. Thomas has been in the financial services industry for the past 19 years and started my career as a Financial Planner for American Express Financial Advisors. I entered into banking with JP Morgan Chase as personal banker in 2003 and was promoted several times up to Small Business Specialist. I earned multiple Million Dollar Club awards and was ranked in the top 5 Small Business Specialist before I branched out in 2005 to start my own Financial Management Company. I ran a successful company before family circumstances lead me to Wachovia Bank in 2008 where I worked as a Senior Financial Specialist. As a Sr. Financial Specialist; I was responsible for the P & L and revenue growth of my banking center. The elimination of my role thru a bank merger lead me to BBVA Compass. I have held various leadership roles at BBVA Compass including Personal Relationship Manager, Branch Retail Executive, Workplace Solutions VP, and his current role as a Retail Manager. As the Regional Workplace Solutions VP, I was responsible for the strategic, tactical, and execution of Partnership Banking relationships, promotion and activity with corporate and non-profit companies in my footprint. I was responsible for the acquisition production for three districts, which includes 51 banking centers and over 300 employees. In May of 2014, I joined the team at Refind Realty and became one of the managing partners in mid-2015.

dallas real estate agent

Wondering What Your DFW Home Could Be Worth in April 2024?

Get a Professional Home Valuation From A Local Market Expert

  • Unlock insights into potential selling prices.

  • Get a personalized analysis sent directly to your inbox.

  • Stay ahead with updates on property value fluctuations.

  • Benchmark your property against neighborhood listings.

Get a FREE Home Valuation And Potential Net Sheet:

succesfull real estate agent testimonials

I used this realtor and it was a great experience. He was patient and very helpful with our journey. He also helped us find a great lender with little hassle on the process, also got us approved for well above the market of our original home so we were able to get more house with a lower mortgage rate. So to anyone who is interested in buying a home take my advice give Steven a call. It’s worth it 😁

Bryant Loring

Steve was absolutely amazing! Everything was easy! Very professional in all aspects. Punctual, responsive, and diligent. He goes above and beyond to ensure you get to see as many homes as you’d like no matter the location. Not only was he knowledgeable about home buying, he also has a resourceful network for new home owner needs. I recommend Refind Realty to everyone!

Nicholas Bishop

I definitely recommend Steven to assist with your home buying needs. As a first time home buyer the process can be overwhelming, but as my realtor he was knowledgeable & patient while addressing my concerns and assisting me with my new home purchase. Thanks again Steven!! :-)

Gayle Mason

Ask Us Anything

Frequently Asked Questions

Why do you need a Realtor?

When buying or selling a home, there are so many options…which can also present a lot of obstacles. Laws change, forms change, and practices change all the time in the real estate industry. Because it’s our job to stay on top of those things, hiring a realtor reduces risk, and can also save you a lot of money in the long run.

When you work with me as your Realtor, you’re getting an expert who knows the area; knows how to skillfully guide your experience as a seller or buyer; can easily spot the difference between a good deal and a great deal. My job is to translate your dream into a real estate reality, and I work hard to earn and keep my business. This also means earning your trust: When you work with me, you’ll be working with a realtor who looks out for your best interests and is invested in your goals.

Which loan should you choose?

There are two different types of loans conventional loans and government-backed loans. The main difference is who insures these loans:

1 - Government-backed loans (FHA, VA and USDA):

(a) - Are, unsurprisingly, backed by the government.

(b) - Include FHA loans, VA loans, and USDA loans.

(c) - Make up less than 40 percent of the home loans generated in the U.S. each year.

2 - Conventional loans

(a) - Are not backed by the government.

(b) - Include conforming and non-conforming loans (such as jumbo loans).

(c) - Make up more than 60 percent of the loans generated in the U.S. each year.

What is the difference between FHA, VA and USDA loans?

1 - FHA LOANS:

FHA loans, which are insured by the Federal Housing Administration, are typically designed to meet the needs of first-time homebuyers with low or moderate incomes. FHA loans can be approved with a down payment of as little as 3.5 percent and a credit score as low as 580.

FHA loans are often called “helper loans,” because they give a leg up to potential borrowers who may not be able to secure one otherwise. For this reason, FHA loans have maximum lending limits, which are determined based on housing values for the county where the for-sale home is located.

Because the agency is taking on more risk by insuring FHA loans, the borrower is expected to pay mortgage insurance both at the time of closing and on a monthly basis, and the property must be owner-occupied.

2 - VA LOANS:

VA loans are backed by the Department of Veterans Affairs and they are guaranteed to qualified veterans and active-duty personnel and their spouses. VA loans can be approved with 100 percent financing, meaning VA borrowers are not required to make a down payment.

Unlike FHA loans, borrowers do not have to pay mortgage insurance on VA loans.

3 - USDA LOANS:

You may also hear about USDA loans, which are backed by the United States Department of Agriculture mortgage program. USDA loans are intended to support homeowners who purchase homes in rural and some suburban areas. USDA loans do not require a down payment and may offer lower interest rates; borrowers may have to pay a small mortgage insurance premium in order to offset the lender’s risk.

What’s a conventional loan? Understanding what it means to be conforming and non-conforming

Buyers who have a more established credit history and a larger down payment may prefer to apply for a conventional loan. These loans may offer a lower interest rate and only require the home buyer to purchase monthly mortgage insurance while the loan-to-value ratio is above a certain percentage, so a conventional loan borrower can typically save money in the long run.

Conventional loans are divided into two types: Conforming loans and non-conforming loans.

1 - CONFORMING LOANS:

Conforming loans are those that meet (or conform to) predetermined standards set by Fannie Mae and Freddie Mac — two government-sponsored institutions that buy and sell mortgages on the secondary market. By selling the loans to "Fannie and Freddie," lenders can free up their capital and return to issue more mortgages than if they had to personally back every loan that they approve.

The main standard for conforming loans is that the amount borrowed must be under a certain amount; in Alaska, a single-family home loan must be under $647,200 in order to be considered conforming.

Properties with more than one unit have higher limits.

2 - NON-CONFORMING (JUMBO) LOANS:

But what happens if a borrower wants to borrow more than the Freddie- and Fannie-approved loan amount? In this case, they would have to apply for a “jumbo loan,” which is the most common type of non-conforming loan.

Because the lender cannot resell the jumbo loan (or any non-conforming loan) to Freddie Mac or Fannie Mae, jumbo loans are considered to be riskier than a conforming loan. To protect against this risk, the bank will typically require a higher down payment; the interest rate on a jumbo loan may also be higher than if the same borrower applied for a conforming loan.

What kind of rate should you choose?

Rate types: Fixed-rate vs. adjustable-rate mortgages.

In addition to the loan type you choose, you’ll also have to determine if you want a fixed-rate mortgage or an adjustable-rate mortgage (ARM). A fixed-rate mortgage has an interest rate that does not change for the life of the loan, so it provides predictable monthly payments of principal and interest.

An adjustable-rate mortgage typically offers an initial introductory period with a low-interest rate. Once this period is over, the interest rate adjusts periodically, based on the market index. The initial interest rate on an ARM can sometimes be locked in for different periods, such as one, three, five, seven, or 10 years. Once the introductory period is over, the interest rate typically readjusts annually.

Office 1229 E. Pleasant Run Ste 224, DeSoto TX 75115

Call :(713) 505-2280

Site: www.stevenjthomas.com