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Refind Realty Blog:


Why You Should Pre-Stage Your Home Before It Goes Live in Dallas
By Steven J. Thomas

Direct Answer
Pre-staging your home — preparing and styling it before listing photos or MLS activation — can increase your home’s perceived value, reduce days on market, and attract more qualified buyers in Dallas’s competitive housing market.
In short: homes that are staged before going live sell faster and for more money.
Pre-staging isn’t full interior design or furniture rental — it’s the process of editing, refreshing, and positioning your home for professional photos and showings before it hits the market.
It includes:
Decluttering and depersonalizing key spaces
Optimizing furniture layout for flow and scale
Neutralizing paint and décor
Enhancing curb appeal and lighting
Adding minimal accessories for warmth and balance
Think of it as setting the stage for your home’s first impression — both online and in person.
DFW is a fast-moving, data-driven market — but emotion still drives buying decisions.
According to the National Association of Realtors:
82% of buyers’ agents say staging makes it easier for clients to visualize a property as their future home.
47% of staged homes sell above list price compared to non-staged homes.
The average staged home sells 73% faster than non-staged homes.
In Dallas, where most buyers first view listings online, pre-staging ensures your home’s photos and videos perform better, drawing more clicks and in-person showings.
Your first showing happens online.
Platforms like Zillow, Realtor.com, and the Lone Star Living App display dozens of competing listings side by side.
If your photos don’t stand out immediately, buyers scroll past — even if your home is priced right.
Pre-staging helps you:
Improve listing photography quality
Create visual consistency across your MLS and ads
Increase engagement on social media campaigns
📸 Tip: The same stager can style your home for your listing shoot and short-form video content — saving you time and increasing reach.
Many sellers wait to stage until after weeks on market with little activity — by then, buyers have already judged the property.
Pre-staging prevents this by:
Positioning your home competitively from day one
Reducing the need for mid-listing refreshes or price drops
Attracting emotionally-driven offers faster
A strong launch matters — especially when builders and new listings are constantly entering the Dallas market.
Every home has selling points — pre-staging makes sure they’re front and center.
Examples:
Open floor plan? Use neutral rugs to define flow.
Natural light? Remove heavy drapes.
Small bedrooms? Simplify furniture to show space.
Large kitchen? Add bright accents to draw attention.
Your goal is to help buyers imagine their lifestyle in your space — not yours.
In DFW, professional pre-staging typically costs 0.5% to 1% of your home’s value.
Average ROI: 5–10x the investment through higher offers, faster sales, and fewer concessions.
Home PriceTypical Staging CostAverage ROI$400,000$2,000–$4,000$10,000–$20,000+$600,000$3,000–$6,000$18,000–$30,000+$900,000+$5,000–$9,000$30,000–$50,000+
That’s why many agents (including Refind Realty DFW) offer pre-staging consultations before photography — it’s one of the best pre-market investments a seller can make.
Here’s how I guide clients through pre-staging:
Home Evaluation: Identify updates that improve first impressions.
Pre-Staging Plan: Focus on low-cost, high-impact fixes.
Professional Styling: Coordinate a stager for setup before media day.
Photography & Video: Capture your home at its best.
Go Live Strategically: Launch with strong visuals and optimized pricing.
📋 Start your prep here: Home Seller Checklist
A homeowner in Red Oak was preparing to sell their 2015 home.
We recommended a light pre-staging refresh: fresh paint, minimal décor, and better lighting.
Result:
2 days on market
5 offers
Sold for $18,500 over list price
Pre-staging added roughly $2,500 in costs — and over 7x ROI.
In today’s Dallas market, pre-staging isn’t a luxury — it’s a launch strategy.
By preparing your home before it goes live, you create a stronger first impression, increase showing activity, and maximize your net proceeds.
Before listing, invest a little time and effort into pre-staging — your photos, your offers, and your bottom line will all benefit.
📈 Get Your Home Seller Score
🏡 Download the Home Seller Checklist
📅 Book a Home Goals Consultation
Pre-staging boosts first impressions, online engagement, and sales price.
Homes staged before listing sell faster and for more.
It prevents costly price reductions and helps your photos stand out.
ROI can exceed 500% in Dallas’s competitive market.
Staging before launch is one of the simplest ways to maximize equity.

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I used this realtor and it was a great experience. He was patient and very helpful with our journey. He also helped us find a great lender with little hassle on the process, also got us approved for well above the market of our original home so we were able to get more house with a lower mortgage rate. So to anyone who is interested in buying a home take my advice give Steven a call. It’s worth it 😁


Steve was absolutely amazing! Everything was easy! Very professional in all aspects. Punctual, responsive, and diligent. He goes above and beyond to ensure you get to see as many homes as you’d like no matter the location. Not only was he knowledgeable about home buying, he also has a resourceful network for new home owner needs. I recommend Refind Realty to everyone!


I definitely recommend Steven to assist with your home buying needs. As a first time home buyer the process can be overwhelming, but as my realtor he was knowledgeable & patient while addressing my concerns and assisting me with my new home purchase. Thanks again Steven!! :-)

When buying or selling a home, there are so many options…which can also present a lot of obstacles. Laws change, forms change, and practices change all the time in the real estate industry. Because it’s our job to stay on top of those things, hiring a realtor reduces risk, and can also save you a lot of money in the long run.
When you work with me as your Realtor, you’re getting an expert who knows the area; knows how to skillfully guide your experience as a seller or buyer; can easily spot the difference between a good deal and a great deal. My job is to translate your dream into a real estate reality, and I work hard to earn and keep my business. This also means earning your trust: When you work with me, you’ll be working with a realtor who looks out for your best interests and is invested in your goals.
There are two different types of loans conventional loans and government-backed loans. The main difference is who insures these loans:
1 - Government-backed loans (FHA, VA and USDA):
(a) - Are, unsurprisingly, backed by the government.
(b) - Include FHA loans, VA loans, and USDA loans.
(c) - Make up less than 40 percent of the home loans generated in the U.S. each year.
2 - Conventional loans
(a) - Are not backed by the government.
(b) - Include conforming and non-conforming loans (such as jumbo loans).
(c) - Make up more than 60 percent of the loans generated in the U.S. each year.
1 - FHA LOANS:
FHA loans, which are insured by the Federal Housing Administration, are typically designed to meet the needs of first-time homebuyers with low or moderate incomes. FHA loans can be approved with a down payment of as little as 3.5 percent and a credit score as low as 580.
FHA loans are often called “helper loans,” because they give a leg up to potential borrowers who may not be able to secure one otherwise. For this reason, FHA loans have maximum lending limits, which are determined based on housing values for the county where the for-sale home is located.
Because the agency is taking on more risk by insuring FHA loans, the borrower is expected to pay mortgage insurance both at the time of closing and on a monthly basis, and the property must be owner-occupied.
2 - VA LOANS:
VA loans are backed by the Department of Veterans Affairs and they are guaranteed to qualified veterans and active-duty personnel and their spouses. VA loans can be approved with 100 percent financing, meaning VA borrowers are not required to make a down payment.
Unlike FHA loans, borrowers do not have to pay mortgage insurance on VA loans.
3 - USDA LOANS:
You may also hear about USDA loans, which are backed by the United States Department of Agriculture mortgage program. USDA loans are intended to support homeowners who purchase homes in rural and some suburban areas. USDA loans do not require a down payment and may offer lower interest rates; borrowers may have to pay a small mortgage insurance premium in order to offset the lender’s risk.
Buyers who have a more established credit history and a larger down payment may prefer to apply for a conventional loan. These loans may offer a lower interest rate and only require the home buyer to purchase monthly mortgage insurance while the loan-to-value ratio is above a certain percentage, so a conventional loan borrower can typically save money in the long run.
Conventional loans are divided into two types: Conforming loans and non-conforming loans.
1 - CONFORMING LOANS:
Conforming loans are those that meet (or conform to) predetermined standards set by Fannie Mae and Freddie Mac — two government-sponsored institutions that buy and sell mortgages on the secondary market. By selling the loans to "Fannie and Freddie," lenders can free up their capital and return to issue more mortgages than if they had to personally back every loan that they approve.
The main standard for conforming loans is that the amount borrowed must be under a certain amount; in Alaska, a single-family home loan must be under $647,200 in order to be considered conforming.
Properties with more than one unit have higher limits.
2 - NON-CONFORMING (JUMBO) LOANS:
But what happens if a borrower wants to borrow more than the Freddie- and Fannie-approved loan amount? In this case, they would have to apply for a “jumbo loan,” which is the most common type of non-conforming loan.
Because the lender cannot resell the jumbo loan (or any non-conforming loan) to Freddie Mac or Fannie Mae, jumbo loans are considered to be riskier than a conforming loan. To protect against this risk, the bank will typically require a higher down payment; the interest rate on a jumbo loan may also be higher than if the same borrower applied for a conforming loan.
Rate types: Fixed-rate vs. adjustable-rate mortgages.
In addition to the loan type you choose, you’ll also have to determine if you want a fixed-rate mortgage or an adjustable-rate mortgage (ARM). A fixed-rate mortgage has an interest rate that does not change for the life of the loan, so it provides predictable monthly payments of principal and interest.
An adjustable-rate mortgage typically offers an initial introductory period with a low-interest rate. Once this period is over, the interest rate adjusts periodically, based on the market index. The initial interest rate on an ARM can sometimes be locked in for different periods, such as one, three, five, seven, or 10 years. Once the introductory period is over, the interest rate typically readjusts annually.
Office 1229 E. Pleasant Run Ste 224, DeSoto TX 75115
Call :(713) 505-2280
Email: [email protected]
Site: www.stevenjthomas.com
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