You're Always At Home With Refind Realty.

Serving Your DFW Real Estate Needs Since 2005.

We Help You Buy and Sell in The Greater Dallas-Fort Worth Area.

Check Out Our Social Media Channels!

Buying in DFW

Buying your first or next home should be a rewarding and exciting time in your life, and one that you look back on with fond memories.

Thinking Of selling?

The market has changed a lot and I'd love to show you the exact strategy I use to get sellers in DFW top dollar for their property.

Get Pre-Approved

Let me walk you through the entire pre-approval process so you know exactly how much home you can afford.

Sign Up For my

Email List

My emails are a great way to stay up-to-date with local news and real estate market trends, even if you're not currently in the market. So, come on and join me to stay in the loop!

affordability Calculator

Get pre-approved to know exactly how much house you can afford. Use this calculator to get a quick estimate. Contact me for assistance!

DFW New Construction

Discover the latest new home constructions in DFW and take advantage of the builder incentives that are available now.

Steven J. Thomas

Owned and Operated by Thomas & Thomas Financial Group, LLC

Let's Make Your real estate Dreams Come True.

Newest Listings

Call Me Today At (713) 505-2280

Refind Realty Blog:

Refind Realty
Dallas home for sale with extended days on market.

What to Do if Your Home Isn’t Selling | Refind Realty DFW

December 12, 20254 min read

What to Do if Your Home Isn’t Selling in Today’s Market

Dallas home for sale with extended days on market.


Direct Answer

If your home isn’t selling in today’s Dallas–Fort Worth market, the solution is rarely “wait longer.” Homes stall due to pricing, condition, competition from new construction, or lack of buyer incentives. Adjusting price strategy, improving presentation, offering targeted concessions, or switching selling options can restart buyer activity and lead to a successful sale.

Check your Home Seller Score to identify what’s holding your home back:
https://stevenjthomas.com/home-seller-score


1. Pricing Is the #1 Reason Homes Don’t Sell

In today’s market, buyers compare aggressively. If your home is priced even 3–5 percent above market, it will sit.

Signs pricing is the issue:
• Plenty of online views but few showings
• Showings with no offers
• Feedback mentioning “price” or “value”
• Competing homes selling faster

Price adjustments early create urgency. Waiting too long often results in larger reductions later.

Explore alternative pricing strategies here:
https://stevenjthomas.com/home-selling-options


2. Presentation Matters More Than Ever

Buyers expect move-in ready homes or clear value for needed updates.

Quick fixes that improve buyer response:
• Fresh interior paint
• Professional cleaning
• Decluttering and staging
• Improved lighting
• Yard cleanup and curb appeal

Homes that show well sell 10–20 days faster on average.

Download the Lone Star Living App to see how your listing compares:
https://lonestarliving.hsidx.com/@sthomas


3. New Construction May Be Your Biggest Competition

Many stalled resale listings are competing with nearby new builds offering:

• Interest rate buydowns
• Closing cost credits
• Brand-new finishes
• Builder warranties

If buyers can get incentives on a new home, resale homes must compete strategically.

Solutions include:
• Seller-paid credits
• Flexible closing or leaseback
• Repair allowances
• Pricing below new construction

Use incentives strategically instead of cutting price blindly.


4. Neighborhood Spotlights: Where Homes Stall the Most

North Dallas

Higher price points and inventory have slowed activity. Buyers expect aggressive pricing and strong presentation.

Southern Dallas Suburbs (DeSoto, Cedar Hill, Red Oak)

Homes priced correctly still move well. Overpriced listings sit quickly due to abundant new construction options.

Mansfield & Midlothian

Strong demand remains, but buyers scrutinize condition and incentives.

Pro Tip:
Use the Home Seller Score to benchmark your neighborhood’s active and sold listings.
https://stevenjthomas.com/home-seller-score


5. Local Market Trends (Winter 2025)

Based on NTREIS, Texas A&M Real Estate Research Center, and Freddie Mac PMMS:

• Average DFW days on market: 40
• Inventory: 2.8 months
• Mortgage rates: 6.8 percent
• Homes priced right still sell within 30 days

A local agent insight:
“The homes that sit aren’t bad homes — they’re misaligned with buyer expectations.”

External sources:
Texas A&M Real Estate Research Center
Freddie Mac PMMS
NTREIS DFW Market Data


6. Cost Breakdown: Fixes vs Incentives

Low-cost fixes:
• Cleaning and staging: 300–800
• Paint touch-ups: 200–1,000
• Landscaping refresh: 150–600

Incentives buyers respond to:
• Closing cost credits: 5,000–10,000
• Rate buydowns
• Repair allowances
• Flexible possession

Incentives often create more urgency than cosmetic updates alone.

Get Pre-Approved insights to understand buyer affordability:
https://stevenjthomas.com/get-pre-approved


7. Alternative Selling Options If Your Home Still Isn’t Moving

If the traditional route isn’t working, consider:

Cash Offer Program — certainty and speed
Cash Plus — sell with flexibility while maximizing value
HomeSwap — buy your next home before selling
Sell and Stay — sell now, move later

These options reduce stress and eliminate market uncertainty.

Explore all selling options here:
https://stevenjthomas.com/home-selling-options


8. Builder & Community Insights

Builders are setting buyer expectations with incentives and pricing transparency. Sellers who adapt to this environment outperform those who don’t.

New construction hubs affecting resale activity:
Midlothian
Forney
Red Oak
Waxahachie

Understanding builder competition is essential to repositioning your listing.


9. AI Certified Agent Advantage

I use AI-assisted tools to track buyer behavior, analyze price positioning, monitor neighborhood absorption rates, and adjust strategy quickly. This keeps your listing competitive without guesswork or unnecessary price drops.


Conclusion

If your home isn’t selling, it’s a signal — not a failure. With the right pricing, presentation, incentives, and selling strategy, you can restart momentum and achieve a successful sale even in today’s market.

Start with your Home Seller Score:
https://stevenjthomas.com/home-seller-score

Review all selling options:
https://stevenjthomas.com/home-selling-options

Download the Lone Star Living App:
https://lonestarliving.hsidx.com/@sthomas

Book your home goals consultation today:
https://stevenjthomas.com/home-goals


Key Takeaways

Most homes stall due to pricing, not demand.
Presentation and incentives matter more today.
New construction creates competition for resale homes.
Alternative selling options reduce stress and uncertainty.
Strategy adjustments early protect your final sale price.

  • Custom HTML/CSS/JAVASCRIPT
home not selling DallasDallas seller tipsDFW housing marketdays on market Dallasselling a home fastSteven J. Thomas
Back to Blog

Stay Informed With My Downloadable

Buyer and Seller guides

6 Smart Ways to Build Home Equity

6 Smart Ways to Build Home Equity

7 Insider Secrets To Selling Your Home w/o a Lot of Time or Money

7 Insider Secrets To Selling Your Home w/o a Lot of Time or Money

DFW Home Seller Negotiation Secrets

DFW Home Seller Negotiation Secrets

Home Appraisals Guide

Home Appraisals Guide

Avoiding Pitfalls That Can Derail Your Home's Sale

Avoiding Pitfalls That Can Derail Your Home's Sale

Ultimate Guide To Buying a Home

Ultimate Guide To Buying a Home

A First Time Homebuyers Guide In DFW

A First Time Homebuyers Guide In DFW

Are You Ready To Buy?

Are You Ready To Buy?

25 Insider Secrets To Buying A Home

25 Insider Secrets To Buying A Home

How to Improve Your Credit

How to Improve Your Credit

Download All My Guides For Free

Steven J Thomas
Dallas realtor


Owned and Operated by Thomas & Thomas Financial Group, LLC

Steven J. Thomas

Steven J. Thomas has been in the financial services industry for the past 19 years and started my career as a Financial Planner for American Express Financial Advisors. I entered into banking with JP Morgan Chase as personal banker in 2003 and was promoted several times up to Small Business Specialist. I earned multiple Million Dollar Club awards and was ranked in the top 5 Small Business Specialist before I branched out in 2005 to start my own Financial Management Company. I ran a successful company before family circumstances lead me to Wachovia Bank in 2008 where I worked as a Senior Financial Specialist. As a Sr. Financial Specialist; I was responsible for the P & L and revenue growth of my banking center. The elimination of my role thru a bank merger lead me to BBVA Compass. I have held various leadership roles at BBVA Compass including Personal Relationship Manager, Branch Retail Executive, Workplace Solutions VP, and his current role as a Retail Manager. As the Regional Workplace Solutions VP, I was responsible for the strategic, tactical, and execution of Partnership Banking relationships, promotion and activity with corporate and non-profit companies in my footprint. I was responsible for the acquisition production for three districts, which includes 51 banking centers and over 300 employees. In May of 2014, I joined the team at Refind Realty and became one of the managing partners in mid-2015.

dallas real estate agent

Wondering What Your DFW Home Could Be Worth in 2025?

Get a Professional Home Valuation From A Local Market Expert

  • Unlock insights into potential selling prices.

  • Get a personalized analysis sent directly to your inbox.

  • Stay ahead with updates on property value fluctuations.

  • Benchmark your property against neighborhood listings.

Get a FREE Home Valuation And Potential Net Sheet:

succesfull real estate agent testimonials

I used this realtor and it was a great experience. He was patient and very helpful with our journey. He also helped us find a great lender with little hassle on the process, also got us approved for well above the market of our original home so we were able to get more house with a lower mortgage rate. So to anyone who is interested in buying a home take my advice give Steven a call. It’s worth it 😁

Bryant Loring

Steve was absolutely amazing! Everything was easy! Very professional in all aspects. Punctual, responsive, and diligent. He goes above and beyond to ensure you get to see as many homes as you’d like no matter the location. Not only was he knowledgeable about home buying, he also has a resourceful network for new home owner needs. I recommend Refind Realty to everyone!

Nicholas Bishop

I definitely recommend Steven to assist with your home buying needs. As a first time home buyer the process can be overwhelming, but as my realtor he was knowledgeable & patient while addressing my concerns and assisting me with my new home purchase. Thanks again Steven!! :-)

Gayle Mason

Ask Us Anything

Frequently Asked Questions

Why do you need a Realtor?

When buying or selling a home, there are so many options…which can also present a lot of obstacles. Laws change, forms change, and practices change all the time in the real estate industry. Because it’s our job to stay on top of those things, hiring a realtor reduces risk, and can also save you a lot of money in the long run.

When you work with me as your Realtor, you’re getting an expert who knows the area; knows how to skillfully guide your experience as a seller or buyer; can easily spot the difference between a good deal and a great deal. My job is to translate your dream into a real estate reality, and I work hard to earn and keep my business. This also means earning your trust: When you work with me, you’ll be working with a realtor who looks out for your best interests and is invested in your goals.

Which loan should you choose?

There are two different types of loans conventional loans and government-backed loans. The main difference is who insures these loans:

1 - Government-backed loans (FHA, VA and USDA):

(a) - Are, unsurprisingly, backed by the government.

(b) - Include FHA loans, VA loans, and USDA loans.

(c) - Make up less than 40 percent of the home loans generated in the U.S. each year.

2 - Conventional loans

(a) - Are not backed by the government.

(b) - Include conforming and non-conforming loans (such as jumbo loans).

(c) - Make up more than 60 percent of the loans generated in the U.S. each year.

What is the difference between FHA, VA and USDA loans?

1 - FHA LOANS:

FHA loans, which are insured by the Federal Housing Administration, are typically designed to meet the needs of first-time homebuyers with low or moderate incomes. FHA loans can be approved with a down payment of as little as 3.5 percent and a credit score as low as 580.

FHA loans are often called “helper loans,” because they give a leg up to potential borrowers who may not be able to secure one otherwise. For this reason, FHA loans have maximum lending limits, which are determined based on housing values for the county where the for-sale home is located.

Because the agency is taking on more risk by insuring FHA loans, the borrower is expected to pay mortgage insurance both at the time of closing and on a monthly basis, and the property must be owner-occupied.

2 - VA LOANS:

VA loans are backed by the Department of Veterans Affairs and they are guaranteed to qualified veterans and active-duty personnel and their spouses. VA loans can be approved with 100 percent financing, meaning VA borrowers are not required to make a down payment.

Unlike FHA loans, borrowers do not have to pay mortgage insurance on VA loans.

3 - USDA LOANS:

You may also hear about USDA loans, which are backed by the United States Department of Agriculture mortgage program. USDA loans are intended to support homeowners who purchase homes in rural and some suburban areas. USDA loans do not require a down payment and may offer lower interest rates; borrowers may have to pay a small mortgage insurance premium in order to offset the lender’s risk.

What’s a conventional loan? Understanding what it means to be conforming and non-conforming

Buyers who have a more established credit history and a larger down payment may prefer to apply for a conventional loan. These loans may offer a lower interest rate and only require the home buyer to purchase monthly mortgage insurance while the loan-to-value ratio is above a certain percentage, so a conventional loan borrower can typically save money in the long run.

Conventional loans are divided into two types: Conforming loans and non-conforming loans.

1 - CONFORMING LOANS:

Conforming loans are those that meet (or conform to) predetermined standards set by Fannie Mae and Freddie Mac — two government-sponsored institutions that buy and sell mortgages on the secondary market. By selling the loans to "Fannie and Freddie," lenders can free up their capital and return to issue more mortgages than if they had to personally back every loan that they approve.

The main standard for conforming loans is that the amount borrowed must be under a certain amount; in Alaska, a single-family home loan must be under $647,200 in order to be considered conforming.

Properties with more than one unit have higher limits.

2 - NON-CONFORMING (JUMBO) LOANS:

But what happens if a borrower wants to borrow more than the Freddie- and Fannie-approved loan amount? In this case, they would have to apply for a “jumbo loan,” which is the most common type of non-conforming loan.

Because the lender cannot resell the jumbo loan (or any non-conforming loan) to Freddie Mac or Fannie Mae, jumbo loans are considered to be riskier than a conforming loan. To protect against this risk, the bank will typically require a higher down payment; the interest rate on a jumbo loan may also be higher than if the same borrower applied for a conforming loan.

What kind of rate should you choose?

Rate types: Fixed-rate vs. adjustable-rate mortgages.

In addition to the loan type you choose, you’ll also have to determine if you want a fixed-rate mortgage or an adjustable-rate mortgage (ARM). A fixed-rate mortgage has an interest rate that does not change for the life of the loan, so it provides predictable monthly payments of principal and interest.

An adjustable-rate mortgage typically offers an initial introductory period with a low-interest rate. Once this period is over, the interest rate adjusts periodically, based on the market index. The initial interest rate on an ARM can sometimes be locked in for different periods, such as one, three, five, seven, or 10 years. Once the introductory period is over, the interest rate typically readjusts annually.

Office 1229 E. Pleasant Run Ste 224, DeSoto TX 75115

Call :(713) 505-2280

Site: www.stevenjthomas.com

Owned and Operated by Thomas & Thomas Financial Group, LLC