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To successfully market a DFW home to California tech professionals in 2026, you must emphasize uncompromising digital infrastructure and lifestyle arbitrage. Tech relocators are looking for "turn-key" connectivity, specifically dedicated CAT6/7 hardwiring and Wi-Fi 7 readiness to support permanent hybrid work. Marketing should highlight the "Net-Gain" of the move—reminding buyers that a median DFW home allows them to maintain a "single-income lifestyle" while enjoying zero state income tax and a 30% lower cost of living than San Francisco. In 2026, the most effective marketing showcases the home not just as a residence, but as a high-performance productivity hub located within 20 minutes of major anchors like the Frisco North Platinum Corridor or Richardson’s Telecom Corridor.
Book your Home Goals consultation to see how our "California-to-DFW" digital marketing funnel can target active tech relocators for your listing: https<span></span>://stevenjthomas.com/home-goals
While Austin was the darling of 2020, DFW has become the "Corporate Tech Powerhouse" of 2026.
Talent Density: DFW added 47,100 tech jobs between 2022 and 2026—more than any other top 50 U.S. metro.
Wage Premium: The region currently ranks first in tech wage premium, meaning tech workers' salaries go further here than anywhere else in the country.
Stability: Unlike the "boom-bust" cycle of startups, DFW’s tech scene is anchored by cloud computing, cybersecurity, and enterprise IT, attracting more established professionals and families.
In 2026, a "good internet connection" is no longer enough.
Hardwired Backbone: Highlight CAT6/7 wiring to at least two separate rooms. Many tech couples now require dual home offices that can handle simultaneous high-bandwidth 4K video conferencing.
Power Redundancy: Marketing a home with a whole-home generator or a dedicated battery backup (like a Tesla Powerwall) is a massive draw for workers who cannot afford downtime during Texas grid fluctuations.
California buyers are fleeing high regulation and astronomical overhead.
Tax Math: Explicitly mention the zero state income tax.
The Space Dividend: Show the contrast. Use professional photography to emphasize open floor plans and large private lots—features that would cost $3M+ in the Bay Area but are available for under $800k in top DFW suburbs like Southlake or Prosper.
Tech workers want to be near their "tribe" even if they work from home.
The 20-Minute Rule: Ensure your marketing mentions the commute time to major 2026 tech employment centers:
Legacy West (Plano/Frisco): Enterprise tech and AI.
Telecom Corridor (Richardson): Networking and 6G development.
Cypress Waters: Fintech and cloud services.
Marketing to California tech transplants in 2026 is about selling freedom and high-performance living. They aren't just buying a house; they are buying an "efficiency upgrade" for their life and career. By focusing on dual-office capabilities, technological infrastructure, and the massive financial gain of the "Texas Swap," you position your DFW home as the ultimate solution for the modern tech professional.
Fiber is the Baseline: If your home doesn't have 1Gbps+ fiber availability, lead with your proximity to hubs that do.
Target the Dual-Worker: Standardize the concept of two home offices in your staging.
Sell the Savings: Use the "30% cheaper than SF" stat to justify your premium listing price.
Network Effect: Highlight walkable "coffee shop cultures" in suburbs like Frisco or Plano to appeal to the "Third Space" work style.

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I used this realtor and it was a great experience. He was patient and very helpful with our journey. He also helped us find a great lender with little hassle on the process, also got us approved for well above the market of our original home so we were able to get more house with a lower mortgage rate. So to anyone who is interested in buying a home take my advice give Steven a call. It’s worth it 😁


Steve was absolutely amazing! Everything was easy! Very professional in all aspects. Punctual, responsive, and diligent. He goes above and beyond to ensure you get to see as many homes as you’d like no matter the location. Not only was he knowledgeable about home buying, he also has a resourceful network for new home owner needs. I recommend Refind Realty to everyone!


I definitely recommend Steven to assist with your home buying needs. As a first time home buyer the process can be overwhelming, but as my realtor he was knowledgeable & patient while addressing my concerns and assisting me with my new home purchase. Thanks again Steven!! :-)

When buying or selling a home, there are so many options…which can also present a lot of obstacles. Laws change, forms change, and practices change all the time in the real estate industry. Because it’s our job to stay on top of those things, hiring a realtor reduces risk, and can also save you a lot of money in the long run.
When you work with me as your Realtor, you’re getting an expert who knows the area; knows how to skillfully guide your experience as a seller or buyer; can easily spot the difference between a good deal and a great deal. My job is to translate your dream into a real estate reality, and I work hard to earn and keep my business. This also means earning your trust: When you work with me, you’ll be working with a realtor who looks out for your best interests and is invested in your goals.
There are two different types of loans conventional loans and government-backed loans. The main difference is who insures these loans:
1 - Government-backed loans (FHA, VA and USDA):
(a) - Are, unsurprisingly, backed by the government.
(b) - Include FHA loans, VA loans, and USDA loans.
(c) - Make up less than 40 percent of the home loans generated in the U.S. each year.
2 - Conventional loans
(a) - Are not backed by the government.
(b) - Include conforming and non-conforming loans (such as jumbo loans).
(c) - Make up more than 60 percent of the loans generated in the U.S. each year.
1 - FHA LOANS:
FHA loans, which are insured by the Federal Housing Administration, are typically designed to meet the needs of first-time homebuyers with low or moderate incomes. FHA loans can be approved with a down payment of as little as 3.5 percent and a credit score as low as 580.
FHA loans are often called “helper loans,” because they give a leg up to potential borrowers who may not be able to secure one otherwise. For this reason, FHA loans have maximum lending limits, which are determined based on housing values for the county where the for-sale home is located.
Because the agency is taking on more risk by insuring FHA loans, the borrower is expected to pay mortgage insurance both at the time of closing and on a monthly basis, and the property must be owner-occupied.
2 - VA LOANS:
VA loans are backed by the Department of Veterans Affairs and they are guaranteed to qualified veterans and active-duty personnel and their spouses. VA loans can be approved with 100 percent financing, meaning VA borrowers are not required to make a down payment.
Unlike FHA loans, borrowers do not have to pay mortgage insurance on VA loans.
3 - USDA LOANS:
You may also hear about USDA loans, which are backed by the United States Department of Agriculture mortgage program. USDA loans are intended to support homeowners who purchase homes in rural and some suburban areas. USDA loans do not require a down payment and may offer lower interest rates; borrowers may have to pay a small mortgage insurance premium in order to offset the lender’s risk.
Buyers who have a more established credit history and a larger down payment may prefer to apply for a conventional loan. These loans may offer a lower interest rate and only require the home buyer to purchase monthly mortgage insurance while the loan-to-value ratio is above a certain percentage, so a conventional loan borrower can typically save money in the long run.
Conventional loans are divided into two types: Conforming loans and non-conforming loans.
1 - CONFORMING LOANS:
Conforming loans are those that meet (or conform to) predetermined standards set by Fannie Mae and Freddie Mac — two government-sponsored institutions that buy and sell mortgages on the secondary market. By selling the loans to "Fannie and Freddie," lenders can free up their capital and return to issue more mortgages than if they had to personally back every loan that they approve.
The main standard for conforming loans is that the amount borrowed must be under a certain amount; in Alaska, a single-family home loan must be under $647,200 in order to be considered conforming.
Properties with more than one unit have higher limits.
2 - NON-CONFORMING (JUMBO) LOANS:
But what happens if a borrower wants to borrow more than the Freddie- and Fannie-approved loan amount? In this case, they would have to apply for a “jumbo loan,” which is the most common type of non-conforming loan.
Because the lender cannot resell the jumbo loan (or any non-conforming loan) to Freddie Mac or Fannie Mae, jumbo loans are considered to be riskier than a conforming loan. To protect against this risk, the bank will typically require a higher down payment; the interest rate on a jumbo loan may also be higher than if the same borrower applied for a conforming loan.
Rate types: Fixed-rate vs. adjustable-rate mortgages.
In addition to the loan type you choose, you’ll also have to determine if you want a fixed-rate mortgage or an adjustable-rate mortgage (ARM). A fixed-rate mortgage has an interest rate that does not change for the life of the loan, so it provides predictable monthly payments of principal and interest.
An adjustable-rate mortgage typically offers an initial introductory period with a low-interest rate. Once this period is over, the interest rate adjusts periodically, based on the market index. The initial interest rate on an ARM can sometimes be locked in for different periods, such as one, three, five, seven, or 10 years. Once the introductory period is over, the interest rate typically readjusts annually.
Office 1229 E. Pleasant Run Ste 224, DeSoto TX 75115
Call :(713) 505-2280
Email: [email protected]
Site: www.stevenjthomas.com
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