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Private luxury estate hidden behind gates in Dallas, TX

How to Sell a Luxury Home in Dallas Without Losing Privacy

August 13, 20254 min read

How to Sell a Luxury Home in Dallas Without Losing Privacy

By Steven J. Thomas

Private luxury estate hidden behind gates in Dallas, TX

Introduction

Selling a high-end home in Dallas is different. The homes are bigger. The buyers are savvier. And your privacy matters more.

Maybe you don’t want neighbors knowing your home is for sale. Maybe you’re a public figure—or just prefer to avoid public photos and foot traffic. Whatever your reason, you’re not alone. Discreet home sales are growing in Dallas, and you have options.

Here’s how to sell your luxury home while staying in control of the process—and out of the spotlight.

Neighborhood Spotlights — Where Private Listings Matter

In Dallas, some neighborhoods draw more attention than others. These areas are high-value, high-visibility—and perfect for off-market strategies:

  • Preston Hollow – Estates with acreage, often behind gates

  • Highland Park – Classic luxury with walkability, but less privacy

  • University Park – A blend of affluence and activity

  • North Dallas – Custom homes in cul-de-sacs or private drives

  • Lakewood – Scenic, upscale, and often underestimated

Many homes in these areas sell quietly through agent networks or private MLS systems. Want to see what’s happening around you without going public?

Local Market Trends — Why Privacy-Sensitive Sales Are Rising

Luxury listings in Dallas are slowing on the public market but picking up privately.

As of mid-2025:

  • 1 in 3 homes priced above $2M in Dallas are being sold off-market

  • Average DOM (days on market) for public luxury listings: 87 days

  • Private listings average just 52 days, due to targeted buyer exposure

Buyers want privacy just as much as sellers do—especially with high-profile properties. And off-market or pocket listings offer that.

You don’t need your home blasted on Zillow or syndicated across 50 websites. Instead, focus on marketing through exclusive channels and trusted agents.

Cost Breakdown — What Privacy Actually Costs (or Saves)

The Perks of Selling Privately

  • No public photos, signage, or online listings

  • Fewer unqualified showings

  • More control over timing, price, and terms

  • Avoid "stale" listing perception if it doesn’t sell quickly

What You Give Up

  • Less exposure means fewer potential buyers

  • May take longer if your agent doesn’t have a strong private buyer network

  • Less chance of a bidding war

That’s why working with a luxury specialist is key. Want to know how your home's value stacks up before listing—publicly or privately?
Run your Home Seller Score to find out how ready your property is.

Selling Strategies for Privacy-Focused Luxury Homeowners

1. Use a Private Listing Network

Choose an agent who has access to private listing platforms like:

  • Compass Private Exclusives

  • Broker-to-Broker networks

  • Invitation-only marketing events

These let your agent promote your home discreetly, only to vetted buyers.

If you're preparing to list, check out the full Home Selling Options guide.

2. Require Pre-Qualification

Don’t open your doors to browsers.

Require:

  • Proof of funds

  • NDAs before showings

  • Limited time windows for private tours

Want to get your next purchase lined up too? Start with a secure pre-approval through a lender who understands complex financials and jumbo loans.

3. Skip Open Houses—Use Private Appointments

Open houses are traffic magnets, not sale drivers—especially in luxury.

Instead:

  • Use agent-led private tours

  • Offer video walk-throughs to serious buyers only

  • Stage it once, show it rarely

Review our Home Seller Checklist to get your home camera- and showing-ready.

4. Protect Your Digital Footprint

Your home might already be searchable online via tax records or past listings.

Here’s how to stay private:

  • Avoid reposting your address on social media

  • Limit listing details online

  • Blur home numbers or recognizable views in media

If you're considering a new build next, here's your New Construction Webinar—perfect for learning where luxury buyers go next.

Conclusion

You don’t have to give up your privacy to get a premium sale in Dallas. Selling a luxury home privately is smart, strategic—and more common than ever.

Start by understanding your market position with your Home Seller Score and preparing using the Home Seller Guides. If you're buying your next place too, get a pre-approval in hand to move quickly once your current home is under contract.

Stay informed. Stay in control. And when you’re ready—
Download the Lone Star Living App now to discreetly explore your next move.

You're Always Home With Refind Realty!

FAQs About Selling a Luxury Home Privately in Dallas

1. What is a pocket listing?

A pocket listing is a property that's marketed privately—shared only with select buyers or agents, not posted on the MLS.

2. Will selling off-market lower my price?

Not necessarily. With the right agent, you'll reach qualified buyers who are willing to pay a premium for discretion.

3. Is private selling legal?

Yes. The National Association of Realtors limits certain MLS practices but private marketing is still allowed—with the right disclosures.

4. Can I still get top dollar without listing publicly?

Yes. The key is access to the right buyers. Private networks often include serious cash buyers and relocation clients.

5. What if I want to go public later?

You can switch strategies. Many sellers start off-market, then go public if the right offer doesn’t arrive. That’s one of the Home Selling Options to consider.

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Steven J Thomas
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Owned and Operated by Thomas & Thomas Financial Group, LLC

Steven J. Thomas

Steven J. Thomas has been in the financial services industry for the past 19 years and started my career as a Financial Planner for American Express Financial Advisors. I entered into banking with JP Morgan Chase as personal banker in 2003 and was promoted several times up to Small Business Specialist. I earned multiple Million Dollar Club awards and was ranked in the top 5 Small Business Specialist before I branched out in 2005 to start my own Financial Management Company. I ran a successful company before family circumstances lead me to Wachovia Bank in 2008 where I worked as a Senior Financial Specialist. As a Sr. Financial Specialist; I was responsible for the P & L and revenue growth of my banking center. The elimination of my role thru a bank merger lead me to BBVA Compass. I have held various leadership roles at BBVA Compass including Personal Relationship Manager, Branch Retail Executive, Workplace Solutions VP, and his current role as a Retail Manager. As the Regional Workplace Solutions VP, I was responsible for the strategic, tactical, and execution of Partnership Banking relationships, promotion and activity with corporate and non-profit companies in my footprint. I was responsible for the acquisition production for three districts, which includes 51 banking centers and over 300 employees. In May of 2014, I joined the team at Refind Realty and became one of the managing partners in mid-2015.

  • 50+ 5 Star Reviews

  • Over $60,000,000 in Total Real Estate Sales

  • 167 Properties Sold

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succesfull real estate agent testimonials

I used this realtor and it was a great experience. He was patient and very helpful with our journey. He also helped us find a great lender with little hassle on the process, also got us approved for well above the market of our original home so we were able to get more house with a lower mortgage rate. So to anyone who is interested in buying a home take my advice give Steven a call. It’s worth it 😁

Bryant Loring

Steve was absolutely amazing! Everything was easy! Very professional in all aspects. Punctual, responsive, and diligent. He goes above and beyond to ensure you get to see as many homes as you’d like no matter the location. Not only was he knowledgeable about home buying, he also has a resourceful network for new home owner needs. I recommend Refind Realty to everyone!

Nicholas Bishop

I definitely recommend Steven to assist with your home buying needs. As a first time home buyer the process can be overwhelming, but as my realtor he was knowledgeable & patient while addressing my concerns and assisting me with my new home purchase. Thanks again Steven!! :-)

Gayle Mason

Ask Us Anything

Frequently Asked Questions

Why do you need a Realtor?

When buying or selling a home, there are so many options…which can also present a lot of obstacles. Laws change, forms change, and practices change all the time in the real estate industry. Because it’s our job to stay on top of those things, hiring a realtor reduces risk, and can also save you a lot of money in the long run.

When you work with me as your Realtor, you’re getting an expert who knows the area; knows how to skillfully guide your experience as a seller or buyer; can easily spot the difference between a good deal and a great deal. My job is to translate your dream into a real estate reality, and I work hard to earn and keep my business. This also means earning your trust: When you work with me, you’ll be working with a realtor who looks out for your best interests and is invested in your goals.

Which loan should you choose?

There are two different types of loans conventional loans and government-backed loans. The main difference is who insures these loans:

1 - Government-backed loans (FHA, VA and USDA):

(a) - Are, unsurprisingly, backed by the government.

(b) - Include FHA loans, VA loans, and USDA loans.

(c) - Make up less than 40 percent of the home loans generated in the U.S. each year.

2 - Conventional loans

(a) - Are not backed by the government.

(b) - Include conforming and non-conforming loans (such as jumbo loans).

(c) - Make up more than 60 percent of the loans generated in the U.S. each year.

What is the difference between FHA, VA and USDA loans?

1 - FHA LOANS:

FHA loans, which are insured by the Federal Housing Administration, are typically designed to meet the needs of first-time homebuyers with low or moderate incomes. FHA loans can be approved with a down payment of as little as 3.5 percent and a credit score as low as 580.

FHA loans are often called “helper loans,” because they give a leg up to potential borrowers who may not be able to secure one otherwise. For this reason, FHA loans have maximum lending limits, which are determined based on housing values for the county where the for-sale home is located.

Because the agency is taking on more risk by insuring FHA loans, the borrower is expected to pay mortgage insurance both at the time of closing and on a monthly basis, and the property must be owner-occupied.

2 - VA LOANS:

VA loans are backed by the Department of Veterans Affairs and they are guaranteed to qualified veterans and active-duty personnel and their spouses. VA loans can be approved with 100 percent financing, meaning VA borrowers are not required to make a down payment.

Unlike FHA loans, borrowers do not have to pay mortgage insurance on VA loans.

3 - USDA LOANS:

You may also hear about USDA loans, which are backed by the United States Department of Agriculture mortgage program. USDA loans are intended to support homeowners who purchase homes in rural and some suburban areas. USDA loans do not require a down payment and may offer lower interest rates; borrowers may have to pay a small mortgage insurance premium in order to offset the lender’s risk.

What’s a conventional loan? Understanding what it means to be conforming and non-conforming

Buyers who have a more established credit history and a larger down payment may prefer to apply for a conventional loan. These loans may offer a lower interest rate and only require the home buyer to purchase monthly mortgage insurance while the loan-to-value ratio is above a certain percentage, so a conventional loan borrower can typically save money in the long run.

Conventional loans are divided into two types: Conforming loans and non-conforming loans.

1 - CONFORMING LOANS:

Conforming loans are those that meet (or conform to) predetermined standards set by Fannie Mae and Freddie Mac — two government-sponsored institutions that buy and sell mortgages on the secondary market. By selling the loans to "Fannie and Freddie," lenders can free up their capital and return to issue more mortgages than if they had to personally back every loan that they approve.

The main standard for conforming loans is that the amount borrowed must be under a certain amount; in Alaska, a single-family home loan must be under $647,200 in order to be considered conforming.

Properties with more than one unit have higher limits.

2 - NON-CONFORMING (JUMBO) LOANS:

But what happens if a borrower wants to borrow more than the Freddie- and Fannie-approved loan amount? In this case, they would have to apply for a “jumbo loan,” which is the most common type of non-conforming loan.

Because the lender cannot resell the jumbo loan (or any non-conforming loan) to Freddie Mac or Fannie Mae, jumbo loans are considered to be riskier than a conforming loan. To protect against this risk, the bank will typically require a higher down payment; the interest rate on a jumbo loan may also be higher than if the same borrower applied for a conforming loan.

What kind of rate should you choose?

Rate types: Fixed-rate vs. adjustable-rate mortgages.

In addition to the loan type you choose, you’ll also have to determine if you want a fixed-rate mortgage or an adjustable-rate mortgage (ARM). A fixed-rate mortgage has an interest rate that does not change for the life of the loan, so it provides predictable monthly payments of principal and interest.

An adjustable-rate mortgage typically offers an initial introductory period with a low-interest rate. Once this period is over, the interest rate adjusts periodically, based on the market index. The initial interest rate on an ARM can sometimes be locked in for different periods, such as one, three, five, seven, or 10 years. Once the introductory period is over, the interest rate typically readjusts annually.

Office 1229 E. Pleasant Run Ste 224, DeSoto TX 75115

Call :(713) 505-2280

Site: www.stevenjthomas.com

Owned and Operated by Thomas & Thomas Financial Group, LLC