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Infographic showing how to price a home correctly in Dallas real estate market 2025 Filename:

How to Price Your Home to Sell Quickly in Dallas

May 19, 20254 min read

How to Price Your Home to Sell Quickly in Dallas

By Steven Thomas | Refind Realty

Infographic showing how to price a home correctly in Dallas real estate market 2025 Filename:

Hi, I’m Steven Thomas, Realtor with Refind Realty. If you’re thinking about selling your home in Dallas and want it sold fast without leaving money on the table, pricing it right is key. I’ve seen sellers make the mistake of listing too high or too low, and both can cost you time and money.

Here’s how I help my clients price their home strategically so it gets attention—and offers—fast.

The Dallas Market in 2025: What You Need to Know

The Dallas housing market is holding strong, but it’s changing. As of May 2025, the average home in Dallas is selling for $466,000 with an average time on market of 38 days. That’s longer than last year, so pricing smart from day one matters more than ever.
Source: Redfin Dallas Housing Market Trends

Start with a Comparative Market Analysis (CMA)

The first thing I do with my sellers is run a thorough Comparative Market Analysis (CMA). This looks at homes that have recently sold in your area—same size, similar features, and same general condition. It gives us a real-world picture of what buyers are actually paying today.

If you're not sure what your home's value looks like right now, contact me directly and we’ll put together your custom CMA and walk through it together.

Avoid Overpricing: Buyers Will Know

It's tempting to add a little cushion “just in case.” But in today’s market, overpricing almost guarantees that your home sits longer and gets stale. Buyers are savvy. They’ve done their homework. And if your home looks overpriced compared to others, they’ll move on.

I go over this in detail during my Home Seller Webinars. If you want to understand how buyers think—and how we use that to your advantage—check that out.

Strategic Pricing Tips that Work in Dallas

Here are some techniques I recommend:

  • Price just under a round number: Listing at $399,000 instead of $400,000 helps you show up in more buyer searches and psychologically looks like a deal.

  • Use price banding: If most homes in your neighborhood are $450K–$500K, and your home is on the smaller end, price closer to $449K to stand out.

  • Review local competition weekly: We’ll keep an eye on active listings and adjust if needed.

These methods are part of my step-by-step Home Selling Checklist to get sellers the best results.

Timing Also Matters

In Dallas, the prime selling season is late spring through early summer. Homes listed in May through July tend to sell faster and for better prices. If you’re considering selling this year, don’t wait too long.

Want a better understanding of all your options? Check out the Home Selling Options page where I break down traditional sales, instant offers, and more.

Your Home’s Condition Affects Price

Before you list, take care of the small stuff: loose handles, scuffed walls, bad lighting. These little things add up fast in a buyer’s mind. A clean, move-in ready home supports a stronger asking price.

If you’re unsure what’s worth fixing before listing, use my Home Seller Score to get clarity.

Not Sure Where to Start? Get a Free Guide

If this is your first time selling—or even your third—it helps to have a plan. I’ve created several tools to help:

These resources will walk you through everything step-by-step and help you avoid the most common mistakes.

My Final Advice

You get one shot at that first impression. Price it right, and you can expect solid traffic and serious offers. Price it wrong, and it could sit—and get ignored.

I’ve helped dozens of homeowners across Dallas and the Fort Worth area get top dollar without the stress. If you're planning to list soon, let’s connect. I’ll run a free CMA and walk you through your numbers.

Download the Lone Star App here: https://lonestarliving.hsidx.com/@sthomas
You're Always Home With Refind Realty.

FAQs

When is the best time to sell my home in Dallas?
May through July tend to be the most active months for buyers in Dallas. That’s when homes sell the fastest and at strong prices.

Should I price my home above what I want to leave room to negotiate?
It’s better to price realistically. Buyers ignore overpriced homes. A well-priced home can create competition and lead to stronger offers.

What tools can help me decide on a price?
Start with a Comparative Market Analysis (CMA) and explore the Home Seller Score to get clarity on your pricing strategy.

How do I know what buyers are looking for in my neighborhood?
That’s where I come in. I’ll help you understand buyer expectations by comparing your home to active and sold listings.

Can I get help prepping my home for market?
Yes, and I offer a full Home Seller Checklist to make the process smooth and efficient.

Dallas home pricingpricing to sell fastreal estate pricing tipssell house fast Dallas 2025Steven Thomas Realtor Dallas
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Steven J Thomas
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Owned and Operated by Thomas & Thomas Financial Group, LLC

Steven J. Thomas

Steven J. Thomas has been in the financial services industry for the past 19 years and started my career as a Financial Planner for American Express Financial Advisors. I entered into banking with JP Morgan Chase as personal banker in 2003 and was promoted several times up to Small Business Specialist. I earned multiple Million Dollar Club awards and was ranked in the top 5 Small Business Specialist before I branched out in 2005 to start my own Financial Management Company. I ran a successful company before family circumstances lead me to Wachovia Bank in 2008 where I worked as a Senior Financial Specialist. As a Sr. Financial Specialist; I was responsible for the P & L and revenue growth of my banking center. The elimination of my role thru a bank merger lead me to BBVA Compass. I have held various leadership roles at BBVA Compass including Personal Relationship Manager, Branch Retail Executive, Workplace Solutions VP, and his current role as a Retail Manager. As the Regional Workplace Solutions VP, I was responsible for the strategic, tactical, and execution of Partnership Banking relationships, promotion and activity with corporate and non-profit companies in my footprint. I was responsible for the acquisition production for three districts, which includes 51 banking centers and over 300 employees. In May of 2014, I joined the team at Refind Realty and became one of the managing partners in mid-2015.

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succesfull real estate agent testimonials

I used this realtor and it was a great experience. He was patient and very helpful with our journey. He also helped us find a great lender with little hassle on the process, also got us approved for well above the market of our original home so we were able to get more house with a lower mortgage rate. So to anyone who is interested in buying a home take my advice give Steven a call. It’s worth it 😁

Bryant Loring

Steve was absolutely amazing! Everything was easy! Very professional in all aspects. Punctual, responsive, and diligent. He goes above and beyond to ensure you get to see as many homes as you’d like no matter the location. Not only was he knowledgeable about home buying, he also has a resourceful network for new home owner needs. I recommend Refind Realty to everyone!

Nicholas Bishop

I definitely recommend Steven to assist with your home buying needs. As a first time home buyer the process can be overwhelming, but as my realtor he was knowledgeable & patient while addressing my concerns and assisting me with my new home purchase. Thanks again Steven!! :-)

Gayle Mason

Ask Us Anything

Frequently Asked Questions

Why do you need a Realtor?

When buying or selling a home, there are so many options…which can also present a lot of obstacles. Laws change, forms change, and practices change all the time in the real estate industry. Because it’s our job to stay on top of those things, hiring a realtor reduces risk, and can also save you a lot of money in the long run.

When you work with me as your Realtor, you’re getting an expert who knows the area; knows how to skillfully guide your experience as a seller or buyer; can easily spot the difference between a good deal and a great deal. My job is to translate your dream into a real estate reality, and I work hard to earn and keep my business. This also means earning your trust: When you work with me, you’ll be working with a realtor who looks out for your best interests and is invested in your goals.

Which loan should you choose?

There are two different types of loans conventional loans and government-backed loans. The main difference is who insures these loans:

1 - Government-backed loans (FHA, VA and USDA):

(a) - Are, unsurprisingly, backed by the government.

(b) - Include FHA loans, VA loans, and USDA loans.

(c) - Make up less than 40 percent of the home loans generated in the U.S. each year.

2 - Conventional loans

(a) - Are not backed by the government.

(b) - Include conforming and non-conforming loans (such as jumbo loans).

(c) - Make up more than 60 percent of the loans generated in the U.S. each year.

What is the difference between FHA, VA and USDA loans?

1 - FHA LOANS:

FHA loans, which are insured by the Federal Housing Administration, are typically designed to meet the needs of first-time homebuyers with low or moderate incomes. FHA loans can be approved with a down payment of as little as 3.5 percent and a credit score as low as 580.

FHA loans are often called “helper loans,” because they give a leg up to potential borrowers who may not be able to secure one otherwise. For this reason, FHA loans have maximum lending limits, which are determined based on housing values for the county where the for-sale home is located.

Because the agency is taking on more risk by insuring FHA loans, the borrower is expected to pay mortgage insurance both at the time of closing and on a monthly basis, and the property must be owner-occupied.

2 - VA LOANS:

VA loans are backed by the Department of Veterans Affairs and they are guaranteed to qualified veterans and active-duty personnel and their spouses. VA loans can be approved with 100 percent financing, meaning VA borrowers are not required to make a down payment.

Unlike FHA loans, borrowers do not have to pay mortgage insurance on VA loans.

3 - USDA LOANS:

You may also hear about USDA loans, which are backed by the United States Department of Agriculture mortgage program. USDA loans are intended to support homeowners who purchase homes in rural and some suburban areas. USDA loans do not require a down payment and may offer lower interest rates; borrowers may have to pay a small mortgage insurance premium in order to offset the lender’s risk.

What’s a conventional loan? Understanding what it means to be conforming and non-conforming

Buyers who have a more established credit history and a larger down payment may prefer to apply for a conventional loan. These loans may offer a lower interest rate and only require the home buyer to purchase monthly mortgage insurance while the loan-to-value ratio is above a certain percentage, so a conventional loan borrower can typically save money in the long run.

Conventional loans are divided into two types: Conforming loans and non-conforming loans.

1 - CONFORMING LOANS:

Conforming loans are those that meet (or conform to) predetermined standards set by Fannie Mae and Freddie Mac — two government-sponsored institutions that buy and sell mortgages on the secondary market. By selling the loans to "Fannie and Freddie," lenders can free up their capital and return to issue more mortgages than if they had to personally back every loan that they approve.

The main standard for conforming loans is that the amount borrowed must be under a certain amount; in Alaska, a single-family home loan must be under $647,200 in order to be considered conforming.

Properties with more than one unit have higher limits.

2 - NON-CONFORMING (JUMBO) LOANS:

But what happens if a borrower wants to borrow more than the Freddie- and Fannie-approved loan amount? In this case, they would have to apply for a “jumbo loan,” which is the most common type of non-conforming loan.

Because the lender cannot resell the jumbo loan (or any non-conforming loan) to Freddie Mac or Fannie Mae, jumbo loans are considered to be riskier than a conforming loan. To protect against this risk, the bank will typically require a higher down payment; the interest rate on a jumbo loan may also be higher than if the same borrower applied for a conforming loan.

What kind of rate should you choose?

Rate types: Fixed-rate vs. adjustable-rate mortgages.

In addition to the loan type you choose, you’ll also have to determine if you want a fixed-rate mortgage or an adjustable-rate mortgage (ARM). A fixed-rate mortgage has an interest rate that does not change for the life of the loan, so it provides predictable monthly payments of principal and interest.

An adjustable-rate mortgage typically offers an initial introductory period with a low-interest rate. Once this period is over, the interest rate adjusts periodically, based on the market index. The initial interest rate on an ARM can sometimes be locked in for different periods, such as one, three, five, seven, or 10 years. Once the introductory period is over, the interest rate typically readjusts annually.

Office 1229 E. Pleasant Run Ste 224, DeSoto TX 75115

Call :(713) 505-2280

Site: www.stevenjthomas.com

Owned and Operated by Thomas & Thomas Financial Group, LLC