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Infographic showing how pricing, incentives, and timing combine to drive multiple offers in Dallas‑Fort Worth.

Pricing Strategies That Attract Multiple Offers in DFW

August 14, 20254 min read

Pricing Strategies That Attract Multiple Offers in DFW

By Steven J. Thomas

Infographic showing how pricing, incentives, and timing combine to drive multiple offers in Dallas‑Fort Worth.

Introduction

Want multiple offers on your Dallas-Fort Worth home? The right pricing strategy makes it happen. In this guide, you’ll learn how to use comps, incentives, and timing to drive up interest. The goal is simple: Get buyers competing over your property.

Before you price, review your Home Seller Score to see how ready your home is for the market.

Neighborhood Spotlights

Frisco
Strong schools and master-planned communities like Phillips Creek Ranch bring buyer competition. Homes priced right often get multiple offers within 72 hours. Check demand using the Lone Star Living App.

Plano
Plano’s tech employers and top ISDs fuel resale activity. Be sure to account for upgrades when reviewing comps here. For tailored pricing advice, join our Home Seller Webinar.

McKinney
In McKinney, historic charm blends with new construction. If you’re selling new or nearly-new construction, learn how to use our Rebate Program to sweeten the deal for buyers.

West Fort Worth
This side of town draws buyers looking for space and character. Homes priced near recent solds with a clean presentation move fast. For tips, download the New Construction Home Guide.

Local Market Trends

As of mid-2025, DFW home values are up about 4 percent year-to-date (DFW Realtor Report, June 2025). The average days on market sits below 30 in most north Dallas suburbs. Sellers are seeing strong interest when listings are clean, priced well, and launched near weekends.

Looking to move into new construction? Browse Dallas-Fort Worth new builds to compare price points and timing.

Cost Breakdown

Here’s what goes into pricing your DFW home to attract offers:

  • Comps: Use homes sold in the last 2–4 weeks within 1 mile.

  • Condition: Small updates like paint or new fixtures add leverage.

  • Timing: Spring and fall markets are most competitive.

  • Location Perks: ISD zones, access to major employers, and lot size matter.

  • Seller Costs: Include the cost of incentives or prep work.

Need help? Our New Construction Webinar breaks down how price, incentives, and prep can work together.

Mini How To: Price to Get Multiple Offers

  1. Run a comp report with recent sales.

  2. List about 1–2 percent below those homes.

  3. Offer a $2,500 credit toward closing costs.

  4. Stage the home for photos and showings.

  5. List on Thursday or Friday.

  6. Set an offer deadline for Sunday evening.

Builder and Community Insights

D.R. Horton
In fast-moving communities like Aubrey and Little Elm, D.R. Horton homes priced just below nearby inventory often go pending in days.

Lennar
Lennar uses virtual walkthroughs and limited-time offers. Their strategy shows how creating urgency + value = fast sales.

Hillwood Communities
In areas like Harvest or Pecan Square, homes sell fast when clean, staged, and priced within $5K of comps.

Want to offer buyers a better deal on new construction? Use the New Construction Rebate Program to win their attention.

Financing and Incentives

Buyers in DFW are rate-conscious. Mid-2025 rates sit around 6 percent (Freddie Mac, July 2025). Offering to cover 1 percent in closing costs can push hesitant buyers to make stronger bids.
Not sure how much you can offer? Get clarity with a pre-approval consultation.

Conclusion

In a competitive DFW market, price is your sharpest tool. Set a figure just below the comps, add buyer incentives, and launch midweek. That’s the formula for strong showing traffic and multiple offers.

Need help setting your price or comparing incentives? Download the Lone Star Living App now to track listings and get expert support.

Download the Lone Star App here https://lonestarliving.hsidx.com/@sthomas

You're Always Home With Refind Realty!

FAQs

How much under market should I price in DFW?
List 1–2 percent below nearby solds to generate multiple offers.

Is staging worth it?
Yes. It boosts buyer emotion and perceived value.

When should I list and set the deadline?
List Thursday or Friday. Accept offers through Sunday night.

Should I offer incentives?
Yes. A $2,000–$3,000 credit can make your listing more competitive.

Where do multiple offers happen most in DFW?
Frisco, Plano, McKinney, and West Fort Worth typically see bidding activity.

How can I tell if I’m ready to sell?
Use the Home Seller Score to measure your timing, prep level, and potential outcome.

What if I’m building a home instead of selling?
Our New Construction Guide walks you through selling while buying new.

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Owned and Operated by Thomas & Thomas Financial Group, LLC

Steven J. Thomas

Steven J. Thomas has been in the financial services industry for the past 19 years and started my career as a Financial Planner for American Express Financial Advisors. I entered into banking with JP Morgan Chase as personal banker in 2003 and was promoted several times up to Small Business Specialist. I earned multiple Million Dollar Club awards and was ranked in the top 5 Small Business Specialist before I branched out in 2005 to start my own Financial Management Company. I ran a successful company before family circumstances lead me to Wachovia Bank in 2008 where I worked as a Senior Financial Specialist. As a Sr. Financial Specialist; I was responsible for the P & L and revenue growth of my banking center. The elimination of my role thru a bank merger lead me to BBVA Compass. I have held various leadership roles at BBVA Compass including Personal Relationship Manager, Branch Retail Executive, Workplace Solutions VP, and his current role as a Retail Manager. As the Regional Workplace Solutions VP, I was responsible for the strategic, tactical, and execution of Partnership Banking relationships, promotion and activity with corporate and non-profit companies in my footprint. I was responsible for the acquisition production for three districts, which includes 51 banking centers and over 300 employees. In May of 2014, I joined the team at Refind Realty and became one of the managing partners in mid-2015.

  • 50+ 5 Star Reviews

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succesfull real estate agent testimonials

I used this realtor and it was a great experience. He was patient and very helpful with our journey. He also helped us find a great lender with little hassle on the process, also got us approved for well above the market of our original home so we were able to get more house with a lower mortgage rate. So to anyone who is interested in buying a home take my advice give Steven a call. It’s worth it 😁

Bryant Loring

Steve was absolutely amazing! Everything was easy! Very professional in all aspects. Punctual, responsive, and diligent. He goes above and beyond to ensure you get to see as many homes as you’d like no matter the location. Not only was he knowledgeable about home buying, he also has a resourceful network for new home owner needs. I recommend Refind Realty to everyone!

Nicholas Bishop

I definitely recommend Steven to assist with your home buying needs. As a first time home buyer the process can be overwhelming, but as my realtor he was knowledgeable & patient while addressing my concerns and assisting me with my new home purchase. Thanks again Steven!! :-)

Gayle Mason

Ask Us Anything

Frequently Asked Questions

Why do you need a Realtor?

When buying or selling a home, there are so many options…which can also present a lot of obstacles. Laws change, forms change, and practices change all the time in the real estate industry. Because it’s our job to stay on top of those things, hiring a realtor reduces risk, and can also save you a lot of money in the long run.

When you work with me as your Realtor, you’re getting an expert who knows the area; knows how to skillfully guide your experience as a seller or buyer; can easily spot the difference between a good deal and a great deal. My job is to translate your dream into a real estate reality, and I work hard to earn and keep my business. This also means earning your trust: When you work with me, you’ll be working with a realtor who looks out for your best interests and is invested in your goals.

Which loan should you choose?

There are two different types of loans conventional loans and government-backed loans. The main difference is who insures these loans:

1 - Government-backed loans (FHA, VA and USDA):

(a) - Are, unsurprisingly, backed by the government.

(b) - Include FHA loans, VA loans, and USDA loans.

(c) - Make up less than 40 percent of the home loans generated in the U.S. each year.

2 - Conventional loans

(a) - Are not backed by the government.

(b) - Include conforming and non-conforming loans (such as jumbo loans).

(c) - Make up more than 60 percent of the loans generated in the U.S. each year.

What is the difference between FHA, VA and USDA loans?

1 - FHA LOANS:

FHA loans, which are insured by the Federal Housing Administration, are typically designed to meet the needs of first-time homebuyers with low or moderate incomes. FHA loans can be approved with a down payment of as little as 3.5 percent and a credit score as low as 580.

FHA loans are often called “helper loans,” because they give a leg up to potential borrowers who may not be able to secure one otherwise. For this reason, FHA loans have maximum lending limits, which are determined based on housing values for the county where the for-sale home is located.

Because the agency is taking on more risk by insuring FHA loans, the borrower is expected to pay mortgage insurance both at the time of closing and on a monthly basis, and the property must be owner-occupied.

2 - VA LOANS:

VA loans are backed by the Department of Veterans Affairs and they are guaranteed to qualified veterans and active-duty personnel and their spouses. VA loans can be approved with 100 percent financing, meaning VA borrowers are not required to make a down payment.

Unlike FHA loans, borrowers do not have to pay mortgage insurance on VA loans.

3 - USDA LOANS:

You may also hear about USDA loans, which are backed by the United States Department of Agriculture mortgage program. USDA loans are intended to support homeowners who purchase homes in rural and some suburban areas. USDA loans do not require a down payment and may offer lower interest rates; borrowers may have to pay a small mortgage insurance premium in order to offset the lender’s risk.

What’s a conventional loan? Understanding what it means to be conforming and non-conforming

Buyers who have a more established credit history and a larger down payment may prefer to apply for a conventional loan. These loans may offer a lower interest rate and only require the home buyer to purchase monthly mortgage insurance while the loan-to-value ratio is above a certain percentage, so a conventional loan borrower can typically save money in the long run.

Conventional loans are divided into two types: Conforming loans and non-conforming loans.

1 - CONFORMING LOANS:

Conforming loans are those that meet (or conform to) predetermined standards set by Fannie Mae and Freddie Mac — two government-sponsored institutions that buy and sell mortgages on the secondary market. By selling the loans to "Fannie and Freddie," lenders can free up their capital and return to issue more mortgages than if they had to personally back every loan that they approve.

The main standard for conforming loans is that the amount borrowed must be under a certain amount; in Alaska, a single-family home loan must be under $647,200 in order to be considered conforming.

Properties with more than one unit have higher limits.

2 - NON-CONFORMING (JUMBO) LOANS:

But what happens if a borrower wants to borrow more than the Freddie- and Fannie-approved loan amount? In this case, they would have to apply for a “jumbo loan,” which is the most common type of non-conforming loan.

Because the lender cannot resell the jumbo loan (or any non-conforming loan) to Freddie Mac or Fannie Mae, jumbo loans are considered to be riskier than a conforming loan. To protect against this risk, the bank will typically require a higher down payment; the interest rate on a jumbo loan may also be higher than if the same borrower applied for a conforming loan.

What kind of rate should you choose?

Rate types: Fixed-rate vs. adjustable-rate mortgages.

In addition to the loan type you choose, you’ll also have to determine if you want a fixed-rate mortgage or an adjustable-rate mortgage (ARM). A fixed-rate mortgage has an interest rate that does not change for the life of the loan, so it provides predictable monthly payments of principal and interest.

An adjustable-rate mortgage typically offers an initial introductory period with a low-interest rate. Once this period is over, the interest rate adjusts periodically, based on the market index. The initial interest rate on an ARM can sometimes be locked in for different periods, such as one, three, five, seven, or 10 years. Once the introductory period is over, the interest rate typically readjusts annually.

Office 1229 E. Pleasant Run Ste 224, DeSoto TX 75115

Call :(713) 505-2280

Site: www.stevenjthomas.com

Owned and Operated by Thomas & Thomas Financial Group, LLC