Living Near the "PGA Headquarters": How Frisco’s Entertainment District Changed the Game

Direct Answer

The arrival of the PGA of America Headquarters in 2022 served as the catalyst for the Fields development, a 2,500-acre master-planned project that has effectively moved Frisco's "center of gravity" northward. In 2026, homes in the immediate vicinity of the PGA district have seen appreciation rates of nearly 120% since the project's inception, with average prices in the Fields community now reaching $1.92 million. Beyond the two championship golf courses, residents benefit from the Omni PGA Frisco Resort’s 12 restaurants, three pools, and the "Monument Realty District," which offers a walkable retail and entertainment experience that rivals the 2020-era success of The Star.

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1. The $10 Billion Anchor: Why It’s More Than Golf

The PGA Frisco campus is a 660-acre public-private partnership that has redefined Frisco as a global sports and business hub.

• Economic Engine: The district is projected to generate over $2.5 billion in economic impact over 20 years, attracting major corporate relocations seeking to be near the "Silicon Valley of Golf".

• Tourism & Events: With 26 championship events scheduled through 2034 and the FIFA World Cup 2026 matches taking place nearby, the area has become a premier short-term rental and hospitality market.

• The "Universal" Bonus: Adding to the district’s allure is the neighboring Universal Kids Resort, set to open in late 2025/early 2026, further boosting demand for family-centric residential housing in the northern corridor.

2. Neighborhood Spotlight: The Fields

The Fields development is divided into distinct "villages," each offering a different tier of the PGA lifestyle.

• East Village: The most accessible entry point, with homes starting in the high $600s to $1.1M from builders like Landon and Highland Homes. It's designed for families who want to be "next door" to the action.

• Brookside: A luxury mid-tier village where homes range from $1.5M to $2.8M, featuring larger lots and premium finishes by builders like Toll Brothers.

• The Preserve: The crown jewel of Fields, offering estate-sized lots (0.5 to 2+ acres) and custom homes ranging from $3M to over $25M. Many of these lots feature direct frontage on the championship courses, with lot premiums alone reaching up to $1.5 million.

3. The Entertainment Dividend: Living in a "Staycation" Hub

Living near the PGA headquarters means your local "neighborhood park" is a world-class resort.

• The Monument Realty District: A retail and dining hub that serves as the community's living room, featuring everything from high-end steakhouses to casual breweries.

• The Swing & The Dance Floor: For residents, the city-owned par-3 course ("The Swing") and the massive 2-acre putting green ("The Dance Floor") offer lighted, late-night recreation that is open to the public.

• Connectivity: The district is strategically positioned just off the Dallas North Tollway and US 380, providing rapid access to the rest of the DFW Metroplex while maintaining a sense of secluded luxury.

Conclusion

Frisco’s northern landscape has been permanently altered by the PGA of America’s move. In 2026, the area is no longer a "future project"—it is a fully realized entertainment and residential powerhouse. Whether you are a golfer or simply a homeowner looking for a secure investment with unparalleled lifestyle perks, the PGA District represents the pinnacle of the North Texas "Sport City USA" vision.

Key Takeaways

• Massive Appreciation: Fields Frisco has seen a 119% price increase since 2019, outpacing other top Frisco communities.

• Diverse Housing: Options range from $600k townhomes to $25M custom estates.

• Resort Living: Direct access to the Omni Resort’s 12 restaurants and world-class spa facilities.

• Long-Term Value: The 20-year schedule of major golf championships and the Universal Kids Resort opening ensure sustained demand.