1. How to Create a Pre-Listing Video Walkthrough for Your DFW Home

By Steven J. Thomas

Direct Answer

A pre-listing video walkthrough is one of the smartest ways to market your Dallas–Fort Worth home before it officially hits the market. It builds anticipation, boosts visibility, and helps buyers connect emotionally with your property — even before showings begin.

Done right, it can help your home sell faster and for a stronger price.

1. What Is a Pre-Listing Walkthrough Video?

A pre-listing video walkthrough is a short, guided video tour showing your home’s flow, layout, and highlights before it’s live on the MLS.

It’s not a cinematic listing video — it’s a sneak peek designed to:

• Generate early buyer and agent interest

• Build engagement on social media

• Create a buzz before professional photos are uploaded

🎥 Think of it as your home’s “movie trailer.”

2. Why It Works in Dallas–Fort Worth

The DFW market moves fast — but buyers also scroll through listings before committing to tours.

A walkthrough video lets them visualize the layout, updates, and lifestyle your home offers. It builds connection and urgency before open houses even start.

• Homes with video get up to 403% more inquiries (NAR data)

• Pre-listing teasers increase social engagement and shares

• Agents often use them to line up showings pre-MLS

3. How to Create a Strong Pre-Listing Video Walkthrough

Here’s the framework I use when helping sellers film or produce theirs:

Step 1: Declutter & Stage

Before filming, remove personal items, tidy surfaces, and open curtains to maximize light.
🎯 Focus on creating a clean, move-in-ready impression.

Step 2: Use Natural Light

Film during daylight hours for clarity and warmth — especially in kitchens, living rooms, and main bedrooms.

Step 3: Capture Flow, Not Every Corner

Walk naturally through your home in the same order buyers would tour it: entry → living → kitchen → bedrooms → backyard.
Keep camera movement smooth and intentional.

Step 4: Keep It Short & Focused

Aim for 60–90 seconds total. Highlight updates, key features, and yard space — not every cabinet.

Step 5: Add Agent Commentary (Optional)

A brief intro like:

“I’m Steven Thomas with Refind Realty DFW — here’s a quick look at this beautiful home coming soon in DeSoto.”

Personal commentary adds credibility and trust.

4. What to Highlight in Your Walkthrough

When planning your video, focus on high-impact visuals that buyers remember:

• Updated kitchens and bathrooms

• Natural light and open layouts

• Outdoor living areas or yards

• Community amenities or nearby views

🏡 Bonus Tip: End your video at the backyard or front door — it leaves a lasting impression of openness and curb appeal.

5. How I Help Sellers Create Pre-Listing Buzz

At Refind Realty DFW, I integrate short pre-listing videos into every marketing plan.

Here’s what we include:

• Professional video capture and editing

• Early social teasers on Facebook, Instagram, and YouTube

• AI-driven targeting to reach local and relocation buyers

• Optional narrated version for added storytelling

This strategy consistently delivers more visibility, stronger offers, and faster closings.

📋 Learn more: Home Seller Marketing Options

6. Where to Share Your Video

Distribution matters as much as production. Post your walkthrough on:

• Instagram Reels & Facebook Stories – high local reach

• YouTube Shorts – searchable, long-tail exposure

• Google Business Profile – boosts SEO for your listing

• Your Home’s Landing Page – adds interactivity for buyers

7. Turn Interest Into Action

Once your video gains traction, use it to drive traffic to:

• Your coming soon listing page

• Home Seller Score for lead capture

• Home Goals Consultation for seller strategy sessions

📈 Get Your Home Seller Score
📅 Book a Home Goals Consultation

Conclusion

A pre-listing video walkthrough gives your home an early spotlight — showcasing it before it even hits the MLS.

With the right visuals, storytelling, and targeting, it can help you sell faster, attract stronger offers, and build momentum that lasts through launch week.

If you’re thinking about selling, I’ll help you plan, film, and promote your home’s pre-listing walkthrough for maximum visibility and results.

Key Takeaways

• Pre-listing videos generate early buzz and faster offers.

• Keep it short, bright, and lifestyle-focused.

• Post across multiple platforms for maximum exposure.

• Pair with professional marketing for stronger results.