How to Price Your Home to Sell Quickly in Dallas

By Steven Thomas | Refind Realty

Hi, I’m Steven Thomas, Realtor with Refind Realty. If you’re thinking about selling your home in Dallas and want it sold fast without leaving money on the table, pricing it right is key. I’ve seen sellers make the mistake of listing too high or too low, and both can cost you time and money.

Here’s how I help my clients price their home strategically so it gets attention—and offers—fast.

The Dallas Market in 2025: What You Need to Know

The Dallas housing market is holding strong, but it’s changing. As of May 2025, the average home in Dallas is selling for $466,000 with an average time on market of 38 days. That’s longer than last year, so pricing smart from day one matters more than ever.
Source: Redfin Dallas Housing Market Trends

Start with a Comparative Market Analysis (CMA)

The first thing I do with my sellers is run a thorough Comparative Market Analysis (CMA). This looks at homes that have recently sold in your area—same size, similar features, and same general condition. It gives us a real-world picture of what buyers are actually paying today.

If you're not sure what your home's value looks like right now, contact me directly and we’ll put together your custom CMA and walk through it together.

Avoid Overpricing: Buyers Will Know

It's tempting to add a little cushion “just in case.” But in today’s market, overpricing almost guarantees that your home sits longer and gets stale. Buyers are savvy. They’ve done their homework. And if your home looks overpriced compared to others, they’ll move on.

I go over this in detail during my Home Seller Webinars. If you want to understand how buyers think—and how we use that to your advantage—check that out.

Strategic Pricing Tips that Work in Dallas

Here are some techniques I recommend:

• Price just under a round number: Listing at $399,000 instead of $400,000 helps you show up in more buyer searches and psychologically looks like a deal.

• Use price banding: If most homes in your neighborhood are $450K–$500K, and your home is on the smaller end, price closer to $449K to stand out.

• Review local competition weekly: We’ll keep an eye on active listings and adjust if needed.

These methods are part of my step-by-step Home Selling Checklist to get sellers the best results.

Timing Also Matters

In Dallas, the prime selling season is late spring through early summer. Homes listed in May through July tend to sell faster and for better prices. If you’re considering selling this year, don’t wait too long.

Want a better understanding of all your options? Check out the Home Selling Options page where I break down traditional sales, instant offers, and more.

Your Home’s Condition Affects Price

Before you list, take care of the small stuff: loose handles, scuffed walls, bad lighting. These little things add up fast in a buyer’s mind. A clean, move-in ready home supports a stronger asking price.

If you’re unsure what’s worth fixing before listing, use my Home Seller Score to get clarity.

Not Sure Where to Start? Get a Free Guide

If this is your first time selling—or even your third—it helps to have a plan. I’ve created several tools to help:

• Home Seller Guides

• Home Selling Options

• Home Seller Webinars

These resources will walk you through everything step-by-step and help you avoid the most common mistakes.

My Final Advice

You get one shot at that first impression. Price it right, and you can expect solid traffic and serious offers. Price it wrong, and it could sit—and get ignored.

I’ve helped dozens of homeowners across Dallas and the Fort Worth area get top dollar without the stress. If you're planning to list soon, let’s connect. I’ll run a free CMA and walk you through your numbers.

Download the Lone Star App here: https://lonestarliving.hsidx.com/@sthomas
You're Always Home With Refind Realty.

FAQs

When is the best time to sell my home in Dallas?
May through July tend to be the most active months for buyers in Dallas. That’s when homes sell the fastest and at strong prices.

Should I price my home above what I want to leave room to negotiate?
It’s better to price realistically. Buyers ignore overpriced homes. A well-priced home can create competition and lead to stronger offers.

What tools can help me decide on a price?
Start with a Comparative Market Analysis (CMA) and explore the Home Seller Score to get clarity on your pricing strategy.

How do I know what buyers are looking for in my neighborhood?
That’s where I come in. I’ll help you understand buyer expectations by comparing your home to active and sold listings.

Can I get help prepping my home for market?
Yes, and I offer a full Home Seller Checklist to make the process smooth and efficient.