What to Expect During the First Week on the Market
What to Expect During the First Week on the Market
by Steve
Introduction
The moment your home goes live on the MLS, the clock starts ticking. The first week on the market is when serious buyers take notice. Get this part right, and you could walk away with multiple offers and a fast sale. Get it wrong? You risk price drops, delays, or relisting later.
This guide breaks down what actually happens during week one—and what you can do to stay ahead.
Neighborhood Spotlights (Dallas Submarkets)
Frisco & Plano
Frisco listings often get the most showings in their first 72 hours. Tech commuters working in Legacy West prioritize quick access, new interiors, and curb appeal. Homes priced between $450K–$700K often receive 1–2 offers in week one.
Plano attracts professionals and families looking for walkable school zones. If you’re selling here, early listing day and weekend open houses matter most.
Dallas Proper
In 2025, Dallas homes sit on market around 38 days (Redfin), but top-tier listings still go under contract within the first week. Focus on photography, quick access to showings, and timing your launch on a Thursday or Friday.
Collin & Denton Counties
More suburban, these counties lean toward resale competition. To stand out: pre-inspect, declutter, and list near school or tax deadlines for urgency.
Local Market Trends (2024–2025)
Inventory has jumped 29% YoY as of June (Realtor.com).
Dallas Metro homes now average 96 DOM, up from 80 last year (MDRG).
Over 20% of listings reduce price within the first 10–14 days.
Yet sale-to-list price ratio still sits at 99% in many Dallas submarkets.
“That first week is everything. Serious buyers are watching alerts like hawks—if you miss your window, they move on fast.”
— Kristin Wilkins, Broker – Refind Realty DFW
Cost Breakdown for Week One
1. Prepping the Home
Staging: $1,000–$3,500
Deep clean: $200–$600
Landscaping touch-up: $250–$700
Download our Home Seller Checklist for a full itemized prep list.
2. Pre-listing Inspection (Optional but Smart)
Expect to spend $350–$500. You’ll catch issues early, avoid surprise delays, and possibly negotiate stronger.
3. Marketing Package
Pro photos (required): $250–$600
Virtual staging (if empty): $40–$75 per image
Video walkthroughs or reels: $250–$500
→ Use our Home Seller Guides to plan what marketing materials you’ll need.
4. Agent Commissions & Fees
Typically 5–6% of sales price. A full-service agent ensures your listing gains traction in that crucial first week.
Want to keep more of your equity?
Explore our Home Selling Options and discuss your goals before you list.
Builder & Community Insights
If you're selling a new construction home, timing your resale alongside active builder promotions can either help or hurt your momentum.
Builders like Highland Homes and Perry Homes in DFW offer 3–5% closing cost incentives to buyers.
Competing with these? You need high-quality staging, faster availability, or competitive concessions.
If you're buying new after selling, check out:
Financing & Incentives Buyers Expect
Most buyers in 2025 still struggle with affordability. Many use:
Rate buydowns
Down payment assistance (TDHCA, Freddie Mac)
Seller-paid closing costs
Knowing this, prepare to offer:
1–2% seller credit
Appraisal gap coverage
Flexible closing timelines
Start planning early—get financially ready here:
Get Pre-Approved
Conclusion
The first week is not just “early days.” It’s where your best chance to impress, attract, and negotiate lives. Don't waste it.
Prep smart.
Price strategically.
Promote hard.
And always have a plan.
Download the Lone Star Living App
See buyer activity. Get alerts. Track performance. All in real time.
You're Always Home With Refind Realty!
FAQs (Sourced from AlsoAsked & AnswerSocrates)
1. How many showings should I expect in week one?
If priced right, you can expect 8–15 showings depending on location.
2. Should I host an open house right away?
Yes. Host it within 3 days of listing. Promote it in advance. Use weekends to drive foot traffic.
3. When should I consider adjusting my list price?
If you’ve had 10+ showings and no offers by Day 10, it’s time to reassess.
4. Can I cancel the listing if I change my mind?
Yes, but discuss with your agent first. Timing and legal terms apply.
5. Is it smart to accept the first offer?
Maybe. Evaluate the terms—price, closing flexibility, and financing type. Some sellers accept the first because it’s the strongest.
6. What’s the average sale-to-list price ratio in Dallas?
Currently: 98–99%, depending on neighborhood and price band.
7. How can I make my home stand out in week one?
Prep. Price correctly. Market hard. Then review your Home Seller Score to spot gaps.
